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Maltsmiths: 当您热爱圣卢克所做的事情时
案例简介:
Maltsmiths: 当您热爱圣卢克所做的事情时
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Maltsmiths: When You Love What You Do by St Luke’s
案例简介:
Maltsmiths: When You Love What You Do by St Luke’s
案例简介:
Maltsmiths: 当您热爱圣卢克所做的事情时
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Maltsmiths: When You Love What You Do by St Luke’s
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Maltsmiths is launching its first TV advert following the brand’s out-of-home and social campaign earlier this year. Highlighting the love the Maltsmiths have for what they do, the 30-second spot ‘When You Love What You Do’ aims to invite people into the craft beer category for the first time. With an upbeat musical track, the film positions Maltsmiths Lager as a crisp and flavourful beer for everyone to enjoy.The film follows a joyful male and female Maltsmith dancing around a brewery to the tune of Hall & Oates' ‘You Make My Dreams’. The large brewery doors open to reveal a green open space full of family and friends enjoying Maltsmiths Lager. The ad finishes with the Maltsmiths pulling pints and sharing their passion with others, highlighting the positive, upbeat nature of the brand.CreditsRichard Denney - Executive Creative Director - St Luke’sLaura Stevens / Claire Wombwell - Art director/copywriter - St Luke’sDan Hulse - Planning Lead - St Luke’sLara Poole - Business Lead - St Luke’sRory Gilbride - Account Manager - St Luke’sJenny Busby - Agency Producer- St Luke'sJake Scott - Director - RSA FilmsGarfield Kempton - Producer - RSA FilmsAndy Salem - VFX Producer - Big BuoyTim Davies - VFX Supervisor - Big BuoyMark Horrobin - ColouristOllie White – Theodore - Music consultantJungle - Audio post-productionStarcom- Media agency:
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