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惠普笔记本。更好地工作。
案例简介：当谈到工作绩效时，我们中的许多人选择坚持我们所知道的工作-即使我们的旧方法可能会让我们更好的工作绩效。为了让德国市场的这一真理变得栩栩如生，“工作更好” 活动引入了一种标志性的、厌恶改变的性格。见见马库斯。作为一部幽默、讲故事丰富的品牌电影的反英雄，马库斯抵制变革，坚持他的旧方式-直到最终他意识到他实际上可以与惠普更好地合作。在充满了前所未有的变化的一年里，马库斯的旅程作为一个奇妙的奇怪的比喻，对生活，好奇，和保持开放的心态-特别是在不确定性面前。
惠普笔记本。更好地工作。
案例简介：When it comes to work performance, many of us choose to stick with what we know to work—even if our old ways might cost us better work performance. To bring this truth to life for the German market, the Work Better campaign introduces a signature, change-averse character. Meet Markus. The anti-hero of a humorous, storytelling-rich brand film, Markus resists change and clings to his old ways—until finally he realises he can, in fact, work better with HP. In a year filled with unprecedented change, Markus’ journey acts as a wonderfully bizarre metaphor for life, for curiosity, and for staying open-minded—especially in the face of uncertainty.
HP Notebooks. Work Better.
案例简介：当谈到工作绩效时，我们中的许多人选择坚持我们所知道的工作-即使我们的旧方法可能会让我们更好的工作绩效。为了让德国市场的这一真理变得栩栩如生，“工作更好” 活动引入了一种标志性的、厌恶改变的性格。见见马库斯。作为一部幽默、讲故事丰富的品牌电影的反英雄，马库斯抵制变革，坚持他的旧方式-直到最终他意识到他实际上可以与惠普更好地合作。在充满了前所未有的变化的一年里，马库斯的旅程作为一个奇妙的奇怪的比喻，对生活，好奇，和保持开放的心态-特别是在不确定性面前。
HP Notebooks. Work Better.
案例简介：When it comes to work performance, many of us choose to stick with what we know to work—even if our old ways might cost us better work performance. To bring this truth to life for the German market, the Work Better campaign introduces a signature, change-averse character. Meet Markus. The anti-hero of a humorous, storytelling-rich brand film, Markus resists change and clings to his old ways—until finally he realises he can, in fact, work better with HP. In a year filled with unprecedented change, Markus’ journey acts as a wonderfully bizarre metaphor for life, for curiosity, and for staying open-minded—especially in the face of uncertainty.
惠普笔记本。更好地工作。
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HP Notebooks. Work Better.
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