The 'Your Art Has The Power To Move' campaign for Spotify for Artists’ new format Canvas allows artists to upload 8-second looping visuals that play with every track. The role of visual art in music has always been a critical part of the relationship fans form with songs, and Canvas is the future of creating that connection on Spotify. FIG was tapped to not only explain the new offering to artists and labels, but to also get them excited about its capacity to touch listeners in new and creative ways.In Austin, FIG - with production partner The Mill - created Canvas Records, an audiovisual listening bar that displayed hundreds of the best Canvases created to date within custom-fabricated frames modeled after classic vinyl record sleeves. The event, which took place during the second weekend of Austin City Limits, invited musicians and industry professionals to browse the Canvases first hand, seeing up close and personal how moving artwork creates an entirely new and powerful dynamic between artists and their audience. Featured Canvases included artists like Billie Eilish, Bon Iver, Lil Wayne, John Mayer and more.During the event, guests were invited to explore the Canvas Records by interacting with them on the shelves. Each Canvas Record was able to be picked up and held like a real record. Additionally, the back of each record featured the corresponding song’s Spotify Code, which guests could scan using their Spotify app to listen to the song right there on their phone.After finding a Canvas they liked, guests were invited to take the record up to a one-of-a-kind listening bar. There, a team of bartenders - lead by Justin Lavenue, owner of the heralded Austin cocktail establishment The Roosevelt Room - mixed up a custom cocktail inspired by the chosen Canvas.The bar featured three seats, each with a parabolic speaker overhead, so guests could have an intimate experience, listening to their song as their drink was made.CreditsBrand/ClientSpotify for ArtistsSocial HandlesHead of Creator Product MarketingSam DuboffProduct Marketing, CreatorSam YehMusic Marketing Manager, ExperientialThomas GreubelCreative AgencyFIGFounderMark FigliuloCCO/PartnerScott VitroneChief Content Officer/PartnerRobert ValdesCEO/PartnerJudith Carr-RodriguezCSO/PartnerCaroline KredietStrategy LeadAnibal Casso Creative DirectorSpencer LaValleeCreative Director Evan SchultzDesign DirectorMax Friedman Executive ProducerJill Landaker GrunesAssociate Producer Jennifer HartFIG Studios ProducerJessica RosenDirector of Integrated Business AffairsSara JagielskiBusiness Affairs ManagerNoel WilcoxExecutive Director of Client ServiceFinnian O’NeillGroup Account DirectorKristin PostillAccount SupervisorMaxie Etess Group Project ManagerDee Dee SwartzSocial HandlesExperiential Production PartnerMill ExperienceTwitter: @millchannelInstagram: @millchannel, @mill_NYFacebook: /millchannel Executive Creative DirectorRama AllenInstagram: @ramanautExecutive ProducerDesi GonzalezInstagram: @ninjamixtapeLead ProducerPaula CeballosInstagram: @paulacdCreative DirectorAline RidolfiInstagram: @alineridolfiCreative TechnologistFabio PiparoProduction CoordinatorTaylor SmithInstagram: @electric_visualDesignerZac Sutton (freelance)Instagram: @zac_sparksDesignerClemens der ExterEnvironmental DesignerMiles Kozatch (freelance)Event ProducerWilliam Livermore (freelance)EditorMatthew CampbellEditorAndrew MooreheadColoristMichael RossiterFabrication/Production PartnersPrintingEarth EnterpriseRecord Enclosure FabricationCigar Box Inc.Environmental FabricationMecca Design & ProductionEvent ProductionPlaid Pony Productions