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案例简介：
案例简介：
New Balance and Liverpool FC: Liverpool FC - Home Kit Launch by ZAK
案例简介：
New Balance and Liverpool FC: Liverpool FC - Home Kit Launch by ZAK
案例简介：
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New Balance and Liverpool FC: Liverpool FC - Home Kit Launch by ZAK
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基本信息
- 广告品牌： New Balance , Liverpool FC
- 发布日期： 2019-05
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
On April 18, New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign was created in partnership with Zak, New Balance Football’s global creative agency.Zak created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and partner retail accounts globally and going live across social, digital, outdoor and print channels. The ‘Live It’ campaign takes an emotive look at the unique way both players and the huge community of Liverpool FC fans around the world live the Liverpool FC way.The campaign launch film illustrates how, wherever LFC fans and players are from in the world, the culture of Liverpool FC finds a way to reach them, bringing them closer to the heart and soul of this iconic club, and creating intangible yet unbreakable connections between the team, the staff and the fans.
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