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冲浪板
案例简介：欧洲Surfrider基金会和ici barb è s正在反对不良化妆品 今年2月14日，surfrider基金会欧洲协会和ici barb è s正在发起一场关于化妆品中使用微塑料的影响的国家和欧洲宣传运动，并提醒人们保护海底的紧迫性。 每年，超过800万吨的塑料废物被排入海洋，污染海洋表面和海底。这种污染部分是由化妆品中含有的微塑料引起的，并且不会随着时间的推移分解。通过破坏海洋动植物，它们对整个海洋生态系统的环境影响可能是灾难性的。 “坏化妆品” 是由ici barb è s机构创建的新活动，将于2月14日情人节推出，这一天与消费者化妆品支出的高峰不出所料。它的目标是什么？强调制造商在其产品中继续使用微塑料。 该活动旨在复制化妆品广告活动的代码。照片是由一名摄影师在工作室拍摄的，他通常为大型奢侈品牌拍摄照片。乍一看，我们面临着另一场美容霜的运动，但很快就揭示了该产品不太理想的副作用: 对海洋环境的破坏。“坏化妆品” 活动将在社交媒体和媒体上展开，尤其是在欧洲冲浪杂志上。 “通过这次活动，我们想让消费者了解日常产品中塑料的存在，而且也是为了推动政治家和立法者进一步禁止故意添加微塑料成分。Ici barbè s帮助我们有效、公平和创造性地传达了我们的信息。”Surfrider基金会的r é mi Sico解释道。
冲浪板
案例简介：Surfrider Foundation Europe and ici Barbès are campaigning against Bad Cosmetics This February 14th, the Surfrider Foundation Europe association and ici Barbès are launching a national and European awareness campaign on the impact of the use of microplastics in cosmetics and as a reminder of the urgency of conserving the seabed. Each year, more than 8 million tonnes of plastic waste are discharged into the ocean and pollute both its surface and the seabed. This pollution is caused in part by the microplastics contained in cosmetic products and which do not decompose over time. By damaging marine flora and fauna, their environmental impact can be catastrophic for the entire marine ecosystem. "Bad Cosmetics ", the new campaign created by the agency ici Barbès, is being launched on February 14th, Valentine's Day, a date that unsurprisingly coincides with a peak in consumer spending on cosmetics. What is its goal ? To highlight the continued use of microplastics by manufacturers in their products. The campaign aims to copy the codes of cosmetic advertising campaigns. Shots are taken in the studio by a photographer who usually undertakes photoshoots for big luxury brands. At first glance, we are faced with yet another campaign for a beauty cream, but soon the less desirable side-effect of the product is revealed: the destruction of the marine environment. The “Bad Cosmetics" campaign will be deployed across social media and in the press, and in European surf magazines in particular. "With this campaign, we want to inform the consumer about the presence of plastic in everyday products, but also to push politicians and legislators to go further with a total ban on the intentional addition of microplastic ingredients. ici Barbès has helped us convey our message effectively, fairly and creatively.” explains Rémi Sico, of the Surfrider Foundation.
Surfrider
案例简介：欧洲Surfrider基金会和ici barb è s正在反对不良化妆品 今年2月14日，surfrider基金会欧洲协会和ici barb è s正在发起一场关于化妆品中使用微塑料的影响的国家和欧洲宣传运动，并提醒人们保护海底的紧迫性。 每年，超过800万吨的塑料废物被排入海洋，污染海洋表面和海底。这种污染部分是由化妆品中含有的微塑料引起的，并且不会随着时间的推移分解。通过破坏海洋动植物，它们对整个海洋生态系统的环境影响可能是灾难性的。 “坏化妆品” 是由ici barb è s机构创建的新活动，将于2月14日情人节推出，这一天与消费者化妆品支出的高峰不出所料。它的目标是什么？强调制造商在其产品中继续使用微塑料。 该活动旨在复制化妆品广告活动的代码。照片是由一名摄影师在工作室拍摄的，他通常为大型奢侈品牌拍摄照片。乍一看，我们面临着另一场美容霜的运动，但很快就揭示了该产品不太理想的副作用: 对海洋环境的破坏。“坏化妆品” 活动将在社交媒体和媒体上展开，尤其是在欧洲冲浪杂志上。 “通过这次活动，我们想让消费者了解日常产品中塑料的存在，而且也是为了推动政治家和立法者进一步禁止故意添加微塑料成分。Ici barbè s帮助我们有效、公平和创造性地传达了我们的信息。”Surfrider基金会的r é mi Sico解释道。
Surfrider
案例简介：Surfrider Foundation Europe and ici Barbès are campaigning against Bad Cosmetics This February 14th, the Surfrider Foundation Europe association and ici Barbès are launching a national and European awareness campaign on the impact of the use of microplastics in cosmetics and as a reminder of the urgency of conserving the seabed. Each year, more than 8 million tonnes of plastic waste are discharged into the ocean and pollute both its surface and the seabed. This pollution is caused in part by the microplastics contained in cosmetic products and which do not decompose over time. By damaging marine flora and fauna, their environmental impact can be catastrophic for the entire marine ecosystem. "Bad Cosmetics ", the new campaign created by the agency ici Barbès, is being launched on February 14th, Valentine's Day, a date that unsurprisingly coincides with a peak in consumer spending on cosmetics. What is its goal ? To highlight the continued use of microplastics by manufacturers in their products. The campaign aims to copy the codes of cosmetic advertising campaigns. Shots are taken in the studio by a photographer who usually undertakes photoshoots for big luxury brands. At first glance, we are faced with yet another campaign for a beauty cream, but soon the less desirable side-effect of the product is revealed: the destruction of the marine environment. The “Bad Cosmetics" campaign will be deployed across social media and in the press, and in European surf magazines in particular. "With this campaign, we want to inform the consumer about the presence of plastic in everyday products, but also to push politicians and legislators to go further with a total ban on the intentional addition of microplastic ingredients. ici Barbès has helped us convey our message effectively, fairly and creatively.” explains Rémi Sico, of the Surfrider Foundation.
冲浪板
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Surfrider
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基本信息
- 广告战役： #Surfrider Foundation-平面-1243#
- 广告品牌： Surfrider Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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