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勇敢护理
案例简介：这部电影由道格拉斯 · 艾弗里 (Douglas Avery) 执导，讲述了一位年轻女孩走过黑暗和来势汹汹的森林，她讲述了自己的现实，因为她的 “怪物” 确实存在。在她散步的过程中，当她发现一颗金冠在树枝间明亮地闪耀时，她突然停顿了一下。随着她的背景逐渐消失，据透露，她是一家生活桥医院的年轻癌症患者。然后显示医院的护士，带来一个温暖，邀请和非常需要的安慰的存在。她把纸冠放在这个年轻女孩的头上，他们互相拥抱。这部电影是LifeBridge Health's Care Bravely Movely运动活动的第二个广告。与StrawberryFrog开发的，营销活动背后的灵感是围绕一个简单但强大的想法 “激活并点燃其目的”，这既能引起外部共鸣，又能激励内部。这种 “关爱勇敢” 的理念，体现了生命桥健康人的精神。
勇敢护理
案例简介：Directed by Douglas Avery, the film features a young girl seen walking through a dark and menacing forest, throughout the film’s dark backdrop, she narrates her reality that for her “monsters” do exist. During her walk, she suddenly pauses when she discovers a golden crown shining brightly amongst the tree branches. As her backdrop fades away, it is revealed that she’s a young cancer patient inside a LifeBridge Health Hospital. The hospital nurse is then shown, bringing a warm, inviting and much needed comforting presence. She places a paper crown on the young girl’s head and they embrace each other. The film is the second ad in LifeBridge Health’s Care Bravely Movement campaign. Developed with StrawberryFrog, the inspiration behind the marketing campaign was to “activate and ignite its purpose” around a simple but powerful idea that would both resonate externally and motivate internally. This “Care Bravely” idea embodies the spirit of the people of LifeBridge Health.
Care Bravely
案例简介：这部电影由道格拉斯 · 艾弗里 (Douglas Avery) 执导，讲述了一位年轻女孩走过黑暗和来势汹汹的森林，她讲述了自己的现实，因为她的 “怪物” 确实存在。在她散步的过程中，当她发现一颗金冠在树枝间明亮地闪耀时，她突然停顿了一下。随着她的背景逐渐消失，据透露，她是一家生活桥医院的年轻癌症患者。然后显示医院的护士，带来一个温暖，邀请和非常需要的安慰的存在。她把纸冠放在这个年轻女孩的头上，他们互相拥抱。这部电影是LifeBridge Health's Care Bravely Movely运动活动的第二个广告。与StrawberryFrog开发的，营销活动背后的灵感是围绕一个简单但强大的想法 “激活并点燃其目的”，这既能引起外部共鸣，又能激励内部。这种 “关爱勇敢” 的理念，体现了生命桥健康人的精神。
Care Bravely
案例简介：Directed by Douglas Avery, the film features a young girl seen walking through a dark and menacing forest, throughout the film’s dark backdrop, she narrates her reality that for her “monsters” do exist. During her walk, she suddenly pauses when she discovers a golden crown shining brightly amongst the tree branches. As her backdrop fades away, it is revealed that she’s a young cancer patient inside a LifeBridge Health Hospital. The hospital nurse is then shown, bringing a warm, inviting and much needed comforting presence. She places a paper crown on the young girl’s head and they embrace each other. The film is the second ad in LifeBridge Health’s Care Bravely Movement campaign. Developed with StrawberryFrog, the inspiration behind the marketing campaign was to “activate and ignite its purpose” around a simple but powerful idea that would both resonate externally and motivate internally. This “Care Bravely” idea embodies the spirit of the people of LifeBridge Health.
勇敢护理
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Care Bravely
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