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伦敦格伦费尔外的 3 个广告牌
案例简介：EntrySummary 2017年6月14日，格伦费尔大厦发生了一场毁灭性的火灾，造成 24 层公共住房公寓的 71 名居民死亡。该组织 Justice4Grenfell 是在事后立即成立的，要求答案，并要求以公司过失杀人为由逮捕。8 个月过去了，没有人被捕，悲剧开始从新闻议程上消失，随之而来的是正义的希望。Grenfell 法官需要让这场悲剧回到国家良知中来，向当局施压，为受害者和幸存者伸张正义。 简要解释 密苏里州 Ebbing 外的 3 个广告牌是一部关于被忽视的犯罪的电影。故事的中心是 3 块广告牌的力量，迫使人们重新关注这一罪行，希望一天的正义会得到伸张。为了最大限度地曝光，我们租了三辆货车来运送这些广告牌，这些广告牌的设计看起来就像电影中的广告牌一样，穿过伦敦市中心。广告牌上写着: '71 死亡'，但仍然没有逮捕人，'为什么？ 从国会大厦开始，广告牌穿过了伦敦的许多标志性建筑，然后直接停在格伦费尔塔烧毁的废墟前。Justice4Grenfell 的发言人向全国陈述了他们的观点，新闻工作人员成群结队地来到这三个广告牌前采访他们。
伦敦格伦费尔外的 3 个广告牌
案例简介：EntrySummary On the 14th June 2017 a devastating fire broke out in the Grenfell Tower, killing 71 residents of the 24-storey block of public housing flats. The group Justice4Grenfell was set up in the immediate aftermath, demanding answers and calling for arrests to be made on the grounds of corporate manslaughter. 8 months passed with no arrests, the tragedy began to disappear from the news agenda and with it, the hope for justice. Justice4Grenfell needed to get the tragedy back in the national conscience to put pressure on the authorities to deliver justice for the victims and survivors. BriefExplanation 3 Billboards Outside Ebbing, Missouri is a film about a crime that is ignored. At the center of the story is the power of 3 billboards to force people’s attention back onto this crime, in the hope that one-day justice will be served. For maximum exposure we rented three vans to carry these billboards, designed to look just like those in the film, through central London. The billboards said: ’71 DEAD’, ‘AND STILL NO ARRESTS’, ‘HOW COME?’ Starting at the Houses of Parliament the billboards passed many of London’s iconic landmarks before parking directly in front of the burnt out remains of the Grenfell Tower. Spokespeople for Justice4Grenfell made their case to the nation as news crews arrived in droves to interview them in front of these 3 billboards.
3 Billboards Outside Grenfell, London
案例简介：EntrySummary 2017年6月14日，格伦费尔大厦发生了一场毁灭性的火灾，造成 24 层公共住房公寓的 71 名居民死亡。该组织 Justice4Grenfell 是在事后立即成立的，要求答案，并要求以公司过失杀人为由逮捕。8 个月过去了，没有人被捕，悲剧开始从新闻议程上消失，随之而来的是正义的希望。Grenfell 法官需要让这场悲剧回到国家良知中来，向当局施压，为受害者和幸存者伸张正义。 简要解释 密苏里州 Ebbing 外的 3 个广告牌是一部关于被忽视的犯罪的电影。故事的中心是 3 块广告牌的力量，迫使人们重新关注这一罪行，希望一天的正义会得到伸张。为了最大限度地曝光，我们租了三辆货车来运送这些广告牌，这些广告牌的设计看起来就像电影中的广告牌一样，穿过伦敦市中心。广告牌上写着: '71 死亡'，但仍然没有逮捕人，'为什么？ 从国会大厦开始，广告牌穿过了伦敦的许多标志性建筑，然后直接停在格伦费尔塔烧毁的废墟前。Justice4Grenfell 的发言人向全国陈述了他们的观点，新闻工作人员成群结队地来到这三个广告牌前采访他们。
3 Billboards Outside Grenfell, London
案例简介：EntrySummary On the 14th June 2017 a devastating fire broke out in the Grenfell Tower, killing 71 residents of the 24-storey block of public housing flats. The group Justice4Grenfell was set up in the immediate aftermath, demanding answers and calling for arrests to be made on the grounds of corporate manslaughter. 8 months passed with no arrests, the tragedy began to disappear from the news agenda and with it, the hope for justice. Justice4Grenfell needed to get the tragedy back in the national conscience to put pressure on the authorities to deliver justice for the victims and survivors. BriefExplanation 3 Billboards Outside Ebbing, Missouri is a film about a crime that is ignored. At the center of the story is the power of 3 billboards to force people’s attention back onto this crime, in the hope that one-day justice will be served. For maximum exposure we rented three vans to carry these billboards, designed to look just like those in the film, through central London. The billboards said: ’71 DEAD’, ‘AND STILL NO ARRESTS’, ‘HOW COME?’ Starting at the Houses of Parliament the billboards passed many of London’s iconic landmarks before parking directly in front of the burnt out remains of the Grenfell Tower. Spokespeople for Justice4Grenfell made their case to the nation as news crews arrived in droves to interview them in front of these 3 billboards.
伦敦格伦费尔外的 3 个广告牌
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3 Billboards Outside Grenfell, London
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基本信息
- 广告战役： #JUSTICE4GRENFELL-互动-97d2#
- 广告品牌： Justice4Grenfell
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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