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新斯米尔诺夫运动中的历史故事
案例简介：伏特加品牌回顾了过去25年来的首次全球广告活动。
新斯米尔诺夫运动中的历史故事
案例简介：The vodka brand retraces its history with its first global advertising campaign in over 25 years.
Historic storytelling in new Smirnoff campaign
案例简介：伏特加品牌回顾了过去25年来的首次全球广告活动。
Historic storytelling in new Smirnoff campaign
案例简介：The vodka brand retraces its history with its first global advertising campaign in over 25 years.
新斯米尔诺夫运动中的历史故事
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Historic storytelling in new Smirnoff campaign
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Smirnoff has unveiled the brand’s first global advertising campaign in over 25 years. Infamous Since 1864 is an evocative homage to the vodka brand's 155 year history and the extraordinary events that led to it becoming a drink enjoyed in more than 130 countries around the world today. Created by 72andSunny and directed by MJZ's Rupert Sanders, the 60-second spot is inspired by the unconventional and often unexpected path Smirnoff has taken. From its humble roots in Russia to being resurrected in France, making its way across Europe and being at the forefront of the cocktail revolution in the US in the 1950s, it’s a tale full of dramatic events and jeopardy.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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