营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    英国黑人骄傲: 这就是我。这是家。奥美

    案例简介:

    英国黑人骄傲: 这就是我。这是家。奥美

    案例简介:

    UK Black Pride: This is Me. This is Home. by Ogilvy

    案例简介:

    UK Black Pride: This is Me. This is Home. by Ogilvy

    案例简介:

    英国黑人骄傲: 这就是我。这是家。奥美

    暂无简介

    UK Black Pride: This is Me. This is Home. by Ogilvy

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Ogilvy

    案例详情

    UK Black Pride’s 'This is Me. This is Home' campaign is an integrated digital, social and PR campaign led by Ogilvy UK who worked with creative talent across the Black and queer community to capture the stories of people within the community.The campaign celebrates the 15th Anniversary of UK Black Pride – Europe’s largest celebration for LGBTQ+ people of colour – and reaffirms UK Black Pride's mission as the 'pride-home' for Black and BAME LGBTQ people across the UK. Most importantly, the campaign signifies that despite being apart during lockdown, the community can come together and celebrate in this incredible home that has been created for them.UK Black Pride will be hosting a day of celebrations on Sunday 16 August and, in the lead-up this week, will be showcasing the campaign through digital OOH, fly posters and film content across social. The community are also being invited to engage with the campaign through Instagram filters.CreditsClient:· Phyll Opoku-Gyimah (bio attached), Co-founder and Executive Director· Aaron Carty, Head of Marketing and Social· Josh Rivers, Head of CommunicationsAgency: Ogilvy UK· Jules Chalkey – Ogilvy London Executive Creative Director· Angus George & Johnny Watters – Group Creative Directors· Dave Anderson & Ian Brassett - Creative Leads· Alexia Vasilarou – Creative· James Roberts – Creative· Joe Glover – DesignProduction:· Daisy Gaston – Director· Joyce Nicholls – Photographer· Elaine Emmott – Photographer· Ben Halford – Director of Photography· Keaton Gover- Videographer· Jonathon Nixon – Art Buyer· Stephanie Warner – Senior Producer· Katrina Hedditch - Project Manager· George Bear – Resource Director· Sasha Dunn – Head on Online ProductionAgency Production:· Hogarth UKExperience Design· Hannah Locke – UX Director· Alex Nguyen – Experience DesignerContent Creator· Gareth Clarke – Content CreatorMedia:· Group M UK· Mediacom/Kinetic· Ocean Outdoor· JC DecauxAccount Management:· Pumie Msengana – Global Client DirectorPlanning:· Rosie Collins– Strategy Director· Yolanda Davis – StrategistDesign:· Luke Ridgway – Conceptual Designer· Will Whittington - Designe

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入