McCoy’s, the number one ridged crisp, is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’.Live from 18 March, the new advert will communicate McCoy’s superior flavour by showing viewers what would happen if ‘Flavour’ literally were to call, featuring across popular TV networks; ITV, Channel 4, Channel 5; digital channels and online throughout 2016. As well as the heavyweight above the line campaign, McCoy’s will be driving further visibility in-store and in-depot via a raft of eye-catching display solutions. High-impact outdoor advertising describing McCoy’s’ flavour experience will also be unveiled on six sheets nationwide from April 10.CreditsCreative Director: Billy FaithfullCreative: Carly Williams, Tian MurphyAdditional Credits: Agency Producer: Joseph PawseyAccount Handling: Nick Fokes, Max Taylor, Zuki MajuqwanaPlanning: Olivia Stubbings, Rory FosterMedia Agency: VizeumProduction Company: Rattling StickDirector/Animator: Danny KleinmanProducer: Johnnie FrankelEditor: Julian Tranquille @ Cut and RunPost Production: FramestoreAudio: Ben Leeves @ Grand Central