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阿姆斯特丹的马格南快乐狩猎
案例简介：借助增强现实与谷歌地图和 iPhone 的 GPS/陀螺功能相结合，我们创建了一个手机应用程序，允许人们在现实生活中使用 Pac Man, 经营阿姆斯特丹的街道，收集万能无限的成分。但是，玩家没有像原来的那样，而是被贪婪的嘴追逐，试图在你面前吃巧克力。 为特定城市量身定制的版本在定位方面提供了更准确的体验，这在全球版本中是不可能的。通过这种方式，我们确切地知道游戏领域的外观，并可以在谷歌地图上绘制出每一栋建筑和街道。结果是一种错觉，即像贪婪的嘴一样的物体会从角落后面出现，开始追逐你。该应用程序得到了一个活动的支持，有一个马格南总部，人们可以在那里将他们的积分换成马格南无限。
阿姆斯特丹的马格南快乐狩猎
案例简介：With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
Magnum Pleasure Hunt Across Amsterdam
案例简介：借助增强现实与谷歌地图和 iPhone 的 GPS/陀螺功能相结合，我们创建了一个手机应用程序，允许人们在现实生活中使用 Pac Man, 经营阿姆斯特丹的街道，收集万能无限的成分。但是，玩家没有像原来的那样，而是被贪婪的嘴追逐，试图在你面前吃巧克力。 为特定城市量身定制的版本在定位方面提供了更准确的体验，这在全球版本中是不可能的。通过这种方式，我们确切地知道游戏领域的外观，并可以在谷歌地图上绘制出每一栋建筑和街道。结果是一种错觉，即像贪婪的嘴一样的物体会从角落后面出现，开始追逐你。该应用程序得到了一个活动的支持，有一个马格南总部，人们可以在那里将他们的积分换成马格南无限。
Magnum Pleasure Hunt Across Amsterdam
案例简介：With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
阿姆斯特丹的马格南快乐狩猎
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Magnum Pleasure Hunt Across Amsterdam
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基本信息
- 广告战役： #Magnum Pleasure Hunt Across Amsterdam#
- 广告品牌： Magnum
- 发布日期： 2012-01-01
- 行业领域： 冰淇淋 , 休闲食品 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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