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缔约方
案例简介：描述/概要 摘要 在安达卢西亚，骆驼香烟 25% 的市场份额大大低于西班牙其他省份这一次级溢价部分。安达卢西亚吸烟者并不认同骆驼的地区或价值观，这阻碍了品牌的进一步发展。 上下文 27% 18-25 岁的吸烟者由于促销活动改变了他们的品牌，这代表了 82% 的安达卢西亚吸烟者。音乐会取得了巨大的成功; 它不仅为自己提供了资金，而且为竞选提供了 25% 的资金。“骆驼是我们的一员” 的信息被广泛接受，音乐会和促销活动被认为是对有效整合品牌的安达卢西人的创造性和积极的。该品牌的预算超过 30 万英镑，与前 5 年相比上涨了 3.2 个百分点
缔约方
案例简介：Description / Synopsis Summary In Andalusia, the 25% market share for Camel cigarettes was considerably lower than in other Spanish provinces for this sub-premium segment. Andalusian smokers did not identify Camel with their region or values, and this was preventing further brand growth. Context 27% of smokers aged 18-25 changed their brand as a result of the promotion this represented 82% of Andalusian smokers. The concert was a huge success; it financed not only itself but 25% of the campaign. The message Camel is one of us became widely accepted and the concert and promotion were seen as creative and positive for Andalusians who effectively integrated the brand. With a budget of over 300,000, the brand rose 3.2 points versus the previous 5 years
Parties
案例简介：描述/概要 摘要 在安达卢西亚，骆驼香烟 25% 的市场份额大大低于西班牙其他省份这一次级溢价部分。安达卢西亚吸烟者并不认同骆驼的地区或价值观，这阻碍了品牌的进一步发展。 上下文 27% 18-25 岁的吸烟者由于促销活动改变了他们的品牌，这代表了 82% 的安达卢西亚吸烟者。音乐会取得了巨大的成功; 它不仅为自己提供了资金，而且为竞选提供了 25% 的资金。“骆驼是我们的一员” 的信息被广泛接受，音乐会和促销活动被认为是对有效整合品牌的安达卢西人的创造性和积极的。该品牌的预算超过 30 万英镑，与前 5 年相比上涨了 3.2 个百分点
Parties
案例简介：Description / Synopsis Summary In Andalusia, the 25% market share for Camel cigarettes was considerably lower than in other Spanish provinces for this sub-premium segment. Andalusian smokers did not identify Camel with their region or values, and this was preventing further brand growth. Context 27% of smokers aged 18-25 changed their brand as a result of the promotion this represented 82% of Andalusian smokers. The concert was a huge success; it financed not only itself but 25% of the campaign. The message Camel is one of us became widely accepted and the concert and promotion were seen as creative and positive for Andalusians who effectively integrated the brand. With a budget of over 300,000, the brand rose 3.2 points versus the previous 5 years
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基本信息
- 广告战役： #Camel-推广与活动-2bc2#
- 广告品牌： Camel
- 发布日期： 2006-02-04
- 行业领域： 香烟 , 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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