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钻石生产者协会: 爱情罕见BBH中国
案例简介：
钻石生产者协会: 爱情罕见BBH中国
案例简介：
Diamond Producers Association: Love is Rare by BBH China
案例简介：
Diamond Producers Association: Love is Rare by BBH China
案例简介：
钻石生产者协会: 爱情罕见BBH中国
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Diamond Producers Association: Love is Rare by BBH China
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案例详情
Diamond Producers Association (DPA) aims to woo millennial consumers in China to buy diamonds with its latest campaign.The campaign film titled 'Living in Love' conceptualised by BBH China features a young women and couples between the age of 22-30 years aiming to deliver the local interpretation of DPA’s global tagline “Real is Rare, Real is a Diamond” (RIRRIAD) to resonate with the Chinese millennial generation’s attitudes toward relationships.The campaign includes online TV platforms and cinemas in Shanghai and Beijing , with further amplification by key opinion leaders, website launch and on-ground activation. The social elements include photographed stories of couples published on Wechat and Weibo. CreditsBusiness Director: Charlotte Sng Account Director: Jane Chen Strategic Planner: Andrea Chen Creative Directors: Arthur Tsang (CCO), Kelly Pon (ECD), Irisy Wang (CD) Copywriters: Tiexin Li, CK Shan Art Director: Minn Liu Producers: Weisian Lee
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