HP Singapore and GOODSTUPH launched a music video advertisement crafted exclusively for smartphones.In the video, the majority of a couple’s young, blossoming love takes place over the glow of a smartphone screen, supplemented by an endless list of messaging and social media apps.Leveraging on this insight and the popularity of vertical videos among our audience, HP Singapore and GOODSTUPH teamed up with Benjamin and Narelle Kheng of The Sam Willows, to kick off the Singapore launch of the HP Sprocket Photo Printer with ‘Live Forever’ - an original song and video. As the video takes over the screen of your mobile phone, the view is transported to the world of Benjamin Kheng as he experiences the highs and lows of a young relationship – with the crux of his journey being the moments that matter.CreditsExecutive Creative Director: Pat LawArt Director: Nigel TanDirector: Jayden TanAssistant Director: Nicholas EeEditor: Jayden TanStory: Nigel Tan, Takumi Kinjo, Jayden Tan, Teo Chin YenJunior Creative: Issa Mauricio