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充满关怀的泡泡 “兔子”
案例简介：任务: 汉高是一家对社会负责的公司。该机构的任务是在 Schauma 品牌和一个特殊的社会项目的帮助下支持这一形象。我们还面临着开发这种创意材料的任务，这将同时导致购买产品和参与社会项目的愿望。 创意: 我们认为这种温和的护发洗发水泡沫也可以对小孩子充满护理。为了传达这个想法，我们用 Schauma 洗发水的泡沫制作了一系列可爱的儿童玩具。看起来你只是习惯性地买洗发水，但是这个动作变成了对孩子的真正帮助, 因为每次购买 Schauma 产品都会给基金带来 100 kzt，该基金由哈萨克斯坦著名社会活动家 Aruzhan Sain 创建的志愿者协会 “慈善” 提供给儿童生命。
充满关怀的泡泡 “兔子”
案例简介：Task: Henkel is a socially responsible company. The agency's task was to support this image with the help of the Schauma brand and a special social project. We also faced the task of developing such creative materials that would simultaneously cause the desire to buy a product and participate in a social project. Creative: We thought that such a gentle and hair-care shampoo foam can also be full of care for little kids. To convey this idea, we created a series of visuals with cute children's toys that appear from the foam of Schauma shampoo. It seems that you just habitually buy a shampoo, but this action turns into real help to children, because every purchase of Schauma products brings 100 kzt to the fund «Give life to children» from the Volunteer Society «Mercy» founded by famous social activist in Kazakhstan — Aruzhan Sain.
Bubbles full of care “Rabbit”
案例简介：任务: 汉高是一家对社会负责的公司。该机构的任务是在 Schauma 品牌和一个特殊的社会项目的帮助下支持这一形象。我们还面临着开发这种创意材料的任务，这将同时导致购买产品和参与社会项目的愿望。 创意: 我们认为这种温和的护发洗发水泡沫也可以对小孩子充满护理。为了传达这个想法，我们用 Schauma 洗发水的泡沫制作了一系列可爱的儿童玩具。看起来你只是习惯性地买洗发水，但是这个动作变成了对孩子的真正帮助, 因为每次购买 Schauma 产品都会给基金带来 100 kzt，该基金由哈萨克斯坦著名社会活动家 Aruzhan Sain 创建的志愿者协会 “慈善” 提供给儿童生命。
Bubbles full of care “Rabbit”
案例简介：Task: Henkel is a socially responsible company. The agency's task was to support this image with the help of the Schauma brand and a special social project. We also faced the task of developing such creative materials that would simultaneously cause the desire to buy a product and participate in a social project. Creative: We thought that such a gentle and hair-care shampoo foam can also be full of care for little kids. To convey this idea, we created a series of visuals with cute children's toys that appear from the foam of Schauma shampoo. It seems that you just habitually buy a shampoo, but this action turns into real help to children, because every purchase of Schauma products brings 100 kzt to the fund «Give life to children» from the Volunteer Society «Mercy» founded by famous social activist in Kazakhstan — Aruzhan Sain.
充满关怀的泡泡 “兔子”
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Bubbles full of care “Rabbit”
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基本信息
- 广告战役： #Schauma-平面-bf73#
- 广告品牌： Schauma
- 发布日期： 2018-05-01
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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Bubbles full of care. Any Schauma product purchase brings 100 Tg to the Aruzhan Sain found “Mercy Volunteer Society”
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