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这不是他们的错!
案例简介：每年有 700万多只宠物进入美国收容所。大多数宠物在那里是因为人类的环境，比如离婚或搬迁，超过 300万的健康或可治疗的宠物被安乐死，因为没有人收养它们。收容所宠物项目的创建是为了帮助在收容所为动物找到永远的家庭主妇，结束健康宠物的安乐死。收容所宠物项目努力为超过 4 000 个独立经营的收容所创造一个统一的收容所面孔，最重要的是, 重新塑造潜在宠物父母对收容所动物的看法，把它们从动物囚犯带到爱的同伴。使用广播、印刷、数字媒体和广播, 作为收容所宠物项目创建的综合运动正在推动消费者放弃他们的刻板印象，让他们当地的动物收容所成为寻找下一只宠物的第一站。
这不是他们的错!
案例简介：Each year over 7 million pets enter U.S. Shelters. Most are there because of human circumstances like divorce or relocation, and over 3 million of these healthy or treatable pets are euthanized because no one adopts them. The Shelter Pet Project was created to help find forever homes for animals in shelters, putting an end to the euthanasia of healthy pets. The Shelter Pet Project strives to create a unified face of shelter adoption on behalf of the over-4,000 independently run shelters, and most importantly, to re-brand the way potential pet parents think about shelter animals, taking them from animal inmates to loving companions. Using broadcast, print, digital media and radio, the integrated campaign created as The Shelter Pet Project is driving consumers to abandon their stereotypes and make their local animal shelter their first stop in the search for their next pet.
It's not their fault!
案例简介：每年有 700万多只宠物进入美国收容所。大多数宠物在那里是因为人类的环境，比如离婚或搬迁，超过 300万的健康或可治疗的宠物被安乐死，因为没有人收养它们。收容所宠物项目的创建是为了帮助在收容所为动物找到永远的家庭主妇，结束健康宠物的安乐死。收容所宠物项目努力为超过 4 000 个独立经营的收容所创造一个统一的收容所面孔，最重要的是, 重新塑造潜在宠物父母对收容所动物的看法，把它们从动物囚犯带到爱的同伴。使用广播、印刷、数字媒体和广播, 作为收容所宠物项目创建的综合运动正在推动消费者放弃他们的刻板印象，让他们当地的动物收容所成为寻找下一只宠物的第一站。
It's not their fault!
案例简介：Each year over 7 million pets enter U.S. Shelters. Most are there because of human circumstances like divorce or relocation, and over 3 million of these healthy or treatable pets are euthanized because no one adopts them. The Shelter Pet Project was created to help find forever homes for animals in shelters, putting an end to the euthanasia of healthy pets. The Shelter Pet Project strives to create a unified face of shelter adoption on behalf of the over-4,000 independently run shelters, and most importantly, to re-brand the way potential pet parents think about shelter animals, taking them from animal inmates to loving companions. Using broadcast, print, digital media and radio, the integrated campaign created as The Shelter Pet Project is driving consumers to abandon their stereotypes and make their local animal shelter their first stop in the search for their next pet.
这不是他们的错!
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It's not their fault!
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基本信息
- 广告战役： #The Shelter Pet Project -f4b11#
- 广告品牌： The Human Society of the U.S. & Maddie's Fund
- 发布日期： 2010-02-01
- 行业领域： 其他 , 饮食/特产 , 医疗/护理 , 宠物医院
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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