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希思罗机场: 希思罗机场由哈瓦斯返回
案例简介:
希思罗机场: 希思罗机场由哈瓦斯返回
案例简介:
HEATHROW AIRPORT: The Heathrow Bears Return by Havas
案例简介:
HEATHROW AIRPORT: The Heathrow Bears Return by Havas
案例简介:
希思罗机场: 希思罗机场由哈瓦斯返回
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HEATHROW AIRPORT: The Heathrow Bears Return by Havas
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Mr and Mrs Bair are back, starring together in their third Heathrow Airport Christmas ad. This time, the loved-up bears have migrated to a warmer, yet certainly less-festive climate. Created by Havas Agency, the ad opens with Edward Bair topping up his fur in festive swim shorts, as he chills on a lido, in the Florida Keys - a hot spot the retired. The bears try all they can to create a quintessential British Christmas from their air-conned abode. Doris is seen decorating a Christmas tree and alarmingly mistakes a snake for tinsel before Edward stares disappointingly at a pre-packed Turkey dinner sat on the top shelf of the fridge. As the air-con blows over the Christmas tree that has a depressing lack of presents underneath it, and after hearing the sounds of carols, and video-calling their family back home - the Bairs decide that Christmas in the sunshine just isn't the same. All they want for Christmas is to be home with their family. Set to Paul Young's 80's classic 'Every Time You Go Away,' The Bairs waste no time, and rush to the airport. Touching down in Heathrow, where they're romance began 50 years prior, making it back in time for Christmas. The ad ends with the Bears reunited, and the tagline 'Making if home, makes it Christmas.' Ross Baker, Heathrow’s chief commercial officer said: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special.This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.” The advert sees the re-ignition of the partnership between Heathrow and film direction by DOM&NIC through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London.The film has launched on YouTube and will be shared via social channels, broadcast and OOH. CreditsProject name: Heathrow Christmas 2018: Making it Home Makes it ChristmasHavas companies involved: Havas London, Havas Media, One Green BeanClient: Heathrow Airport Ltd. Modupe Adeboye (Senior Marketing & Brand Manager), Silvia Cardinale (Campaign Marketing Manager) & Kellie Heath (Campaign Marketing Manager)ECD: Ben MoogeCreative Director: Lynsey AtkinCopywriter: Lynsey AtkinAccount team: Caroline Saunders, Oliver Lester, Alexandra Webb, Jonny Keys, Naomi HollowdayAgency Executive Producer (film): Kiri CarchAgency Assistant Producer (film): Natasha KingAgency Producer (digital): Hatty MiddletonPlanner: Clare Phayer, Kerrie BoyesMedia agency: Havas MediaMedia planner: Niusha Koucheksarai, Christopher AllenProduction company: OutsiderProducer: John MadsenDirector: Dom&NicDoP: Alex BarberEditor: Ed Cheeseman Designer: Dan DaviesPost-production: The MillAudio post-production: FactorySound Design & Mix: Anthony Moore & Jack Hallett
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