营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    希思罗机场: 希思罗机场由哈瓦斯返回

    案例简介:

    希思罗机场: 希思罗机场由哈瓦斯返回

    案例简介:

    HEATHROW AIRPORT: The Heathrow Bears Return by Havas

    案例简介:

    HEATHROW AIRPORT: The Heathrow Bears Return by Havas

    案例简介:

    希思罗机场: 希思罗机场由哈瓦斯返回

    暂无简介

    HEATHROW AIRPORT: The Heathrow Bears Return by Havas

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Havas

    案例详情

    Mr and Mrs Bair are back, starring together in their third Heathrow Airport Christmas ad. This time, the loved-up bears have migrated to a warmer, yet certainly less-festive climate. Created by Havas Agency, the ad opens with Edward Bair topping up his fur in festive swim shorts, as he chills on a lido, in the Florida Keys - a hot spot the retired. The bears try all they can to create a quintessential British Christmas from their air-conned abode. Doris is seen decorating a Christmas tree and alarmingly mistakes a snake for tinsel before Edward stares disappointingly at a pre-packed Turkey dinner sat on the top shelf of the fridge. As the air-con blows over the Christmas tree that has a depressing lack of presents underneath it, and after hearing the sounds of carols, and video-calling their family back home - the Bairs decide that Christmas in the sunshine just isn't the same. All they want for Christmas is to be home with their family. Set to Paul Young's 80's classic 'Every Time You Go Away,' The Bairs waste no time, and rush to the airport. Touching down in Heathrow, where they're romance began 50 years prior, making it back in time for Christmas. The ad ends with the Bears reunited, and the tagline 'Making if home, makes it Christmas.' Ross Baker, Heathrow’s chief commercial officer said: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special.This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.” The advert sees the re-ignition of the partnership between Heathrow and film direction by DOM&NIC through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London.The film has launched on YouTube and will be shared via social channels, broadcast and OOH. CreditsProject name: Heathrow Christmas 2018: Making it Home Makes it ChristmasHavas companies involved: Havas London, Havas Media, One Green BeanClient: Heathrow Airport Ltd. Modupe Adeboye (Senior Marketing & Brand Manager), Silvia Cardinale (Campaign Marketing Manager) & Kellie Heath (Campaign Marketing Manager)ECD: Ben MoogeCreative Director: Lynsey AtkinCopywriter: Lynsey AtkinAccount team: Caroline Saunders, Oliver Lester, Alexandra Webb, Jonny Keys, Naomi HollowdayAgency Executive Producer (film): Kiri CarchAgency Assistant Producer (film): Natasha KingAgency Producer (digital): Hatty MiddletonPlanner: Clare Phayer, Kerrie BoyesMedia agency: Havas MediaMedia planner: Niusha Koucheksarai, Christopher AllenProduction company: OutsiderProducer: John MadsenDirector: Dom&NicDoP: Alex BarberEditor: Ed Cheeseman Designer: Dan DaviesPost-production: The MillAudio post-production: FactorySound Design & Mix: Anthony Moore & Jack Hallett

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入