Illinois Lottery: Cash For Life|短视频|广告营销案例【ADGuider广告指南】

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伊利诺伊州彩票: 终身现金

案例简介：伊利诺伊州彩票正在启动一项多方面的营销活动，以推广其新的终身现金即时票，说明获奖者可能会花多长时间才能活着并继续获得现金。Energy BBDO & Proximity Chicago 在 Proximity Chicago 的支持下创建了综合运动。 “生活换现金” 游戏套件包括三个门票级别: 一张赢得的一美元门票每周挣 500 美元，一张两美元门票每周挣 1,000 美元，一张五美元门票每周挣 2,500 美元, 为了获胜者的生命。正如标语所说，“你活得越久，你得到的就越多”，这意味着采取额外的预防措施来最大化奖金。

伊利诺伊州彩票: 终身现金

案例简介：The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago. The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, âThe longer you live, the more you getâ, and that means taking extra precautions to maximize winnings.