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打造大品牌，小预算 2
案例简介：摘要 Bolia.com 是一家家具零售商，向年轻观众销售 “新斯堪的纳维亚设计”。直到 2008，它享受了 7 年的增长。然而，随着金融危机席卷北欧国家，消费者投资家具的愿望急剧下降。大多数零售商的反应是降价高达 70%。Bolia.com 选择了不同的策略。为了扭转销售收入的下降，Bolia.com 从根本上改变了其商业愿景。尽管博利亚的故事始于危机，但它以成功告终，这得益于推动竞选的非常小的通信预算。
打造大品牌，小预算 2
案例简介：SUMMARY Bolia.com is a furniture retailer selling “New Scandinavian Design” to young audiences. Until 2008, it enjoyed 7 years of growth. However, as the financial crises roared into the Nordic countries, consumers' desire to invest in furniture dropped dramatically. The majority of retailers responded by slashing prices by up to 70%. Bolia.com chose a different strategy. To reverse the decline in sales revenue, Bolia.com fundamentally transformed its business vision. Although Bolia’s story started in crisis, it ended in success, made possible by the remarkably small communications budget that drove the campaign.
Building a big brand, with a small budget 2
案例简介：摘要 Bolia.com 是一家家具零售商，向年轻观众销售 “新斯堪的纳维亚设计”。直到 2008，它享受了 7 年的增长。然而，随着金融危机席卷北欧国家，消费者投资家具的愿望急剧下降。大多数零售商的反应是降价高达 70%。Bolia.com 选择了不同的策略。为了扭转销售收入的下降，Bolia.com 从根本上改变了其商业愿景。尽管博利亚的故事始于危机，但它以成功告终，这得益于推动竞选的非常小的通信预算。
Building a big brand, with a small budget 2
案例简介：SUMMARY Bolia.com is a furniture retailer selling “New Scandinavian Design” to young audiences. Until 2008, it enjoyed 7 years of growth. However, as the financial crises roared into the Nordic countries, consumers' desire to invest in furniture dropped dramatically. The majority of retailers responded by slashing prices by up to 70%. Bolia.com chose a different strategy. To reverse the decline in sales revenue, Bolia.com fundamentally transformed its business vision. Although Bolia’s story started in crisis, it ended in success, made possible by the remarkably small communications budget that drove the campaign.
打造大品牌，小预算 2
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Building a big brand, with a small budget 2
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基本信息
- 广告战役： #Building a big brand# , # with a small budget#
- 广告品牌： Bolia.com
- 发布日期： 2017-10-01
- 行业领域： 互联网服务 , 电商
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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