Bratfast in Bed (Full Version)|短视频|广告营销案例【ADGuider广告指南】

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床上的 Bratfast (完整版)

案例简介：约翰森维尔香肠推出了第一个品牌平台，“我们不生产香肠。我们创造家庭。还有香肠。”有四个诙谐的电视节目。新的运动表明，对约翰森维尔来说，是我们走到一起的时候让陌生人变成了朋友，让朋友变成了家人，甚至是 “家人” -- 没有什么能像约翰森维尔香肠一样让人们聚在一起。说到家庭，Johnsonville 和 Droga5 正在通过他们最新的激活让爸爸的梦想在这个父亲节实现:布拉特法斯特在床上。这种新的激活在父亲节发生了变化，鼓励家人和一个多汁、发脾气的孩子一起叫醒爸爸, 然后发推特 @ Johnsonville，或者在 Johnsonville 的 Facebook 墙上贴一张照片，用 # BratfastInBed 点燃新的父亲节传统。整整一年,爸爸一直在为他的家人提供和照顾，同时等待庆祝他努力的那一天。所以今年，约翰森维尔要求人们跳过煎蛋卷和工具包，并通过给爸爸他真正想要的东西来感谢他: “床上的香肠”。"

床上的 Bratfast (完整版)

案例简介：Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.This new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed.All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.”