People love McDonald’s World Famous Fries and they love sharing them too - making them one of the most shared foods in the world. So in honor of last Saturday’s #NationalFrenchFryDay (July 13), McDonald’s celebrated with a national campaign encouraging consumers to 'Share the Love.'The work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries. The creative showcases two different hands forming the iconic golden arches coming together over French fries. The campaign images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to out-of-home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location. Also on #NationalFrenchFryDay, McDonald’s shared the love with fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.CreditsCLIENT: McDonald’sChief Marketing Officer: Morgan FlatleyVice President of Marketing, Brand Content and Engagement: Kenny MitchellSr. Director, Brand Content: Julie WengerRetail Experience Director: Betsy ZurekSocial Engagement/Customer Experience Manager: Joe PiaskowyBrand & Content Manager: Karen AdlandRetail Experience Manager: Patrice DevaughnSr. Manager, National Media: Jamie Krinsky Manager, Public Relations and Brand Engagement: Trent StaffordProductions Operations Manager: Janie Posadas ReyesSr. Manager CRM: Janine OgrenDigital Marketing Manager: Omer NavaidCREATIVE AGENCY: We Are UnlimitedChief Creative Officer, DDB North America: Ari WeissChief Creative Officer, We Are Unlimited: Toygar BazarkayaManaging Director, We Are Unlimited: Chris LoefflerHead of Account Management, We Are Unlimited: Melanie BehlingHead of Social Media Strategy, We Are Unlimited: Lora Stock Creative Director, We Are Unlimited: Mark WegwerthAssociate Creative Director, We Are Unlimited: Jonathan PliegoAssociate Creative Director, We Are Unlimited: Sean CollanderArt Director, We Are Unlimited: Shelby TamuraCopywriter, We Are Unlimited: Rachel Dawer Account Director, We Are Unlimited: Kate Kerans Account Supervisor, We Are Unlimited: Nika Longo Account Executive, We Are Unlimited: Chelsea ChamberlainArt Producer, We Are Unlimited: Jessica Sokolowski Executive Producer, We Are Unlimited: Marianne NewtonSenior Content Producer, We Are Unlimited: Ross Greenblat Project Manager, We Are Unlimited: Lauren Lumsden Head of Design, We Are Unlimited: Aya BaesheanSenior Designer, We Are Unlimited: Marcus McCoyDigital Project Manager, We Are Unlimited: Sarah FieldingCreative Director, We Are Unlimited: Jim White Copywriter, We Are Unlimited: Patrick WinegarSocial Publisher, We Are Unlimited: Roma RealSr. Production Business Manager, We Are Unlimited: Ryan HentschSenior Talent Manager, We Are Unlimited: Michelle SanchezAccount Executive, We Are Unlimited: Justin DuchenePRODUCTION COMPANY: Mark Seliger PhotographyPhotographer: Mark SeligerProducer: Coco KnudsonAgent / Executive Producer: Ruth Levy Archivist & Post-Production Manager: Rachel CrowePrinter / Retoucher: Salvatore FabbriEDITORIAL: We Are UnlimitedStudio Operations Director: Jorie Landfear Editor & Videographer: Nicholas MaherFacility Producer: Rachel LeeHead of Motion Graphics: Chris GuyMEDIA AGENCY: OMDManaging Director: Susanna EarnestDirector, Social Media: Maura McNultySenior Social Media Strategist: Liz WendtSocial Media Supervisor: Kelly MartinSupervisor: Max Klindt Strategist: Blake Stezskal Associate Director, Outdoor Media Group: Joo HanCUSTOMER ENGAGEMENT AGENCY: The Marketing Store SVP, Chief Creative Officer: Jim Eby​Art Director, Ryan Smith Art Director, Jackie Avellar Senior Copywriter: Sarah DavisAssociate Marketing Operations Manager: Mallory TannousAccount Supervisor: Hannah McClellandDIGITAL MARKETING AGENCY: RAPPCreative Director: Kevin GreenAssociate Creative Director: Anna Lee DoughtieAssociate Director, Experience Planning: Max BraunAccount Supervisor: Ania Malus-KitzmannAccount Supervisor: Kerry RoachDirector, Project Management: Emily Davis PR AGENCY: WE Communications Account Director: Kristen ThompsonAccount Manager: Madison CushmanSenior Account Executive: Abby Smith