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你变了
案例简介：卡博电影导演奥古斯托 · 德弗拉加重振日产的信心 加利福尼亚州威尼斯 2013年1月7日: 总部位于威尼斯的制作公司 Carbo 电影导演奥古斯托 · 德 · 弗拉加为一个年轻人提供了一个租约，让他在新的环境中独立生活: 60 “你已经改变了”，尼桑通过墨西哥车库电影公司离开了墨西哥的泰兰/TBWA。随着时间的推移，一个年轻人重振了他的抱负，随着每次变化变得更加自信、聪明和优雅。德弗拉加引人注目的视觉讲故事的自然诀窍可以在他之前为耐克、擎天柱西班牙啤酒品牌 Keler 和 Damm 等顶级国际品牌所做的工作中看到。 “你变了” 在昏暗的城市街道上打开，一辆日产汽车在车里和一个看起来沉思的年轻男性一起开车停下来。画外音开始，“你不一样。今天不一样，五分钟前不一样。你变了。“然后我们把日历切成快速变化的月份，时钟以超高速旋转。画外音继续说，“你的发型”，当我们看到这个人走进理发店，剪了他的梭鱼。“你的衣服，” 当我们的主角走在街上时，他从休闲变成了时尚。“你的目标，你的工作，改变，改变，” 名片被撕开，我们看到不同的女人从他的公寓来来去去。 我们看到主角的冰箱从垃圾食品变成了整洁而丰富的健康食物。“你改变了你的现在，你改变了你的未来。你已经改变了你去哪里，和谁一起去。 “我们看到我们的年轻人刮胡子，在一个新的城市下公共汽车，参加音乐会，遇到一个美丽的女人, 然后我们看到他和她在他的新城市里游荡。“你已经从别人想要的变成了你想要的。” 我们的主角走上舞台，用吉他向一大群人表演。“是的，你变了。介绍完全翻新的日产森特拉。最好的车，为了最好的你。“在整个画外音中，我们看到了全新的尼桑森特拉在夜间巧妙驾驶城市的蒙太奇。现场结束时，日产标志在中心，他们的可识别短语 “_ SHIFT” 写在下面。 关于 Carbo 电影 自 1992年以来，Carbo Films 为品牌和机构提供了全球创意和屡获殊荣的制作专业知识。无论是千变万化的视觉效果还是杂耍喜剧，Carbo 的导演都找到了让世界上最大的品牌吸引美国、拉丁美洲和国际观众的新方法。这家商店的家庭感觉为创意和电影制作人提供了完美的成长环境，无论是资深人才还是新兴人才。所有尺度的概念都在所有媒体平台上以巧妙的精度执行。一次又一次，Carbo 证明了强大的讲故事可以激励任何人，任何地方。
你变了
案例简介：CARBO FILMS DIRECTOR AUGUSTO DE FRAGA REINVIGORATES CONFIDENCE FOR NISSAN Venice, CA January 7, 2013: Venice-based production company Carbo Films director, Augusto De Fraga equips a young man with a lease to break out and live for himself in the new :60 “You’ve Changed” for Nissan out of TERAN/TBWA, Mexico via Garage Films, Mexico. The spot a young man revitalizing his aspirations over time, becoming a little more confident, smarter, and refined with each change. De Fraga’s natural knack for compelling visual storytelling can be seen in his previous work for top international brands including Nike, Optimus Spanish beer brands Keler and Damm. “You’ve Changed” opens on a dimly lit city street as a Nissan drives up and stops with a pensive-looking young male in the car. A voiceover begins, “You are not the same. Not the same today, and not the same as five minutes ago. You’ve changed.” We then cut to a calendar changing months rapidly, clocks spinning at hyper-speed. The voiceover continues, “Your haircut,” as we see the man walks into a barber and gets his mullet cut. “Your clothes,” he changes from casual to fashion-forward as our protagonist walks down the street. “Your goals, your work, changes, changes,” business cards are ripped and we see different women come and go from his apartment. We see our main character’s refrigerator transform from a junk food mess to a neat and bountiful healthy fare. “You’ve changed your present, you’ve changed your future. You’ve changed where you go, and who you go there with.” We see our the young man shave his beard, get off a bus in a new city, attend a concert and meet a beautiful woman, and then we see him cruising around his new city with her. “You’ve changed from what others want to what you want.” Our main character goes on stage and performs with his guitar to a large crowd. “Yes you’ve changed. Introducing the completely reinvented Nissan Sentra. The best car, for the best you.” Throughout the voiceover, we see a montage of the all-new Nissan Sentra craftily driving through the city at night. The spot closes with the Nissan logo in the center with their recognizable phrase, “_SHIFT” written below. About Carbo Films Carbo Films has delivered global creativity and award-winning production expertise to brands and agencies since 1992. Whether it’s kaleidoscopic visuals or sidesplitting comedy, Carbo’s directors find new ways to endear the biggest brands in the world to U.S., Latin American and international audiences. Home to veteran and emerging talent alike, the shop’s family feel provides the perfect environment for ideas and filmmakers to grow. Concepts of all scales are executed with artful precision across all media platforms. Time and time again, Carbo proves that powerful storytelling can inspire anybody, anywhere.
You’ve Changed
案例简介：卡博电影导演奥古斯托 · 德弗拉加重振日产的信心 加利福尼亚州威尼斯 2013年1月7日: 总部位于威尼斯的制作公司 Carbo 电影导演奥古斯托 · 德 · 弗拉加为一个年轻人提供了一个租约，让他在新的环境中独立生活: 60 “你已经改变了”，尼桑通过墨西哥车库电影公司离开了墨西哥的泰兰/TBWA。随着时间的推移，一个年轻人重振了他的抱负，随着每次变化变得更加自信、聪明和优雅。德弗拉加引人注目的视觉讲故事的自然诀窍可以在他之前为耐克、擎天柱西班牙啤酒品牌 Keler 和 Damm 等顶级国际品牌所做的工作中看到。 “你变了” 在昏暗的城市街道上打开，一辆日产汽车在车里和一个看起来沉思的年轻男性一起开车停下来。画外音开始，“你不一样。今天不一样，五分钟前不一样。你变了。“然后我们把日历切成快速变化的月份，时钟以超高速旋转。画外音继续说，“你的发型”，当我们看到这个人走进理发店，剪了他的梭鱼。“你的衣服，” 当我们的主角走在街上时，他从休闲变成了时尚。“你的目标，你的工作，改变，改变，” 名片被撕开，我们看到不同的女人从他的公寓来来去去。 我们看到主角的冰箱从垃圾食品变成了整洁而丰富的健康食物。“你改变了你的现在，你改变了你的未来。你已经改变了你去哪里，和谁一起去。 “我们看到我们的年轻人刮胡子，在一个新的城市下公共汽车，参加音乐会，遇到一个美丽的女人, 然后我们看到他和她在他的新城市里游荡。“你已经从别人想要的变成了你想要的。” 我们的主角走上舞台，用吉他向一大群人表演。“是的，你变了。介绍完全翻新的日产森特拉。最好的车，为了最好的你。“在整个画外音中，我们看到了全新的尼桑森特拉在夜间巧妙驾驶城市的蒙太奇。现场结束时，日产标志在中心，他们的可识别短语 “_ SHIFT” 写在下面。 关于 Carbo 电影 自 1992年以来，Carbo Films 为品牌和机构提供了全球创意和屡获殊荣的制作专业知识。无论是千变万化的视觉效果还是杂耍喜剧，Carbo 的导演都找到了让世界上最大的品牌吸引美国、拉丁美洲和国际观众的新方法。这家商店的家庭感觉为创意和电影制作人提供了完美的成长环境，无论是资深人才还是新兴人才。所有尺度的概念都在所有媒体平台上以巧妙的精度执行。一次又一次，Carbo 证明了强大的讲故事可以激励任何人，任何地方。
You’ve Changed
案例简介：CARBO FILMS DIRECTOR AUGUSTO DE FRAGA REINVIGORATES CONFIDENCE FOR NISSAN Venice, CA January 7, 2013: Venice-based production company Carbo Films director, Augusto De Fraga equips a young man with a lease to break out and live for himself in the new :60 “You’ve Changed” for Nissan out of TERAN/TBWA, Mexico via Garage Films, Mexico. The spot a young man revitalizing his aspirations over time, becoming a little more confident, smarter, and refined with each change. De Fraga’s natural knack for compelling visual storytelling can be seen in his previous work for top international brands including Nike, Optimus Spanish beer brands Keler and Damm. “You’ve Changed” opens on a dimly lit city street as a Nissan drives up and stops with a pensive-looking young male in the car. A voiceover begins, “You are not the same. Not the same today, and not the same as five minutes ago. You’ve changed.” We then cut to a calendar changing months rapidly, clocks spinning at hyper-speed. The voiceover continues, “Your haircut,” as we see the man walks into a barber and gets his mullet cut. “Your clothes,” he changes from casual to fashion-forward as our protagonist walks down the street. “Your goals, your work, changes, changes,” business cards are ripped and we see different women come and go from his apartment. We see our main character’s refrigerator transform from a junk food mess to a neat and bountiful healthy fare. “You’ve changed your present, you’ve changed your future. You’ve changed where you go, and who you go there with.” We see our the young man shave his beard, get off a bus in a new city, attend a concert and meet a beautiful woman, and then we see him cruising around his new city with her. “You’ve changed from what others want to what you want.” Our main character goes on stage and performs with his guitar to a large crowd. “Yes you’ve changed. Introducing the completely reinvented Nissan Sentra. The best car, for the best you.” Throughout the voiceover, we see a montage of the all-new Nissan Sentra craftily driving through the city at night. The spot closes with the Nissan logo in the center with their recognizable phrase, “_SHIFT” written below. About Carbo Films Carbo Films has delivered global creativity and award-winning production expertise to brands and agencies since 1992. Whether it’s kaleidoscopic visuals or sidesplitting comedy, Carbo’s directors find new ways to endear the biggest brands in the world to U.S., Latin American and international audiences. Home to veteran and emerging talent alike, the shop’s family feel provides the perfect environment for ideas and filmmakers to grow. Concepts of all scales are executed with artful precision across all media platforms. Time and time again, Carbo proves that powerful storytelling can inspire anybody, anywhere.
你变了
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You’ve Changed
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