本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
吉尔基金会: CP + B & Ad委员会的超越我
案例简介:
吉尔基金会: CP + B & Ad委员会的超越我
案例简介:
Gill Foundation: Beyond I Do by CP+B & Ad Council
案例简介:
Gill Foundation: Beyond I Do by CP+B & Ad Council
案例简介:
吉尔基金会: CP + B & Ad委员会的超越我
暂无简介
Gill Foundation: Beyond I Do by CP+B & Ad Council
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
While progress is being made on equal rights for the LGBT community, there is still a long way to go, as a new anti-discrimination campaign, ‘Beyond I Do,’ demonstrates.The campaign launching today (April 17) aims to raise awareness about the prevalence of discrimination against lesbian, gay, bisexual and transgender (LGBT) people in the United States, despite the widespread misperception they have basic protections.The public service campaign from the Ad Council, in partnership with the Gill Foundation, promotes acceptance, empathy and understanding for the millions of LGBT Americans who can still be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.Created by ad agency CP+B with research and strategy from Redscout, the ‘Beyond I Do’ campaign confronts the common misconception that LGBT people received full equality along when federal law made it legal to marry in all 50 states. The campaign highlights real Americans who have faced discrimination, and it will also document many stories of Americans who have faced discrimination across the country, along with facts about discrimination, at BeyondIDo.org. They speak for the 55% and growing number of LGBT people who have reported being discriminated against due to their sexual orientation or gender identity, according to Glaad’s Accelerating Acceptance 2018 study. And while public opinion research shows 79% of non-LGBT Americans support equality for LGBT people, 80% still believe it’s illegal under federal law to fire, evict or refuse service to someone because they are LGBT. In reality, 31 states lack comprehensive protections and allow these acts of discrimination against LGBT Americans.CreditsAGENCY: CP+BGLOBAL CHIEF CREATIVE OFFICER: Linus KarlssonCREATIVE DIRECTOR: Quinn KathermanCREATIVE DIRECTOR: Lauren PerlowASSOCIATE CREATIVE DIRECTOR: Aaron FisherASSOCIATE CREATIVE DIRECTOR: Robyn TenenbaumSR. COPYWRITER: Sarah MossellerART DIRECTOR: Rachel LeathersVP DIRECTOR OF CONTENT PRODUCTION: Sloan SchroederVP EXECUTIVE PRODUCER: Jesse JonesPRODUCER: Jake BurnettJR. PRODUCER: Mimi McCormickVP GROUP ACCOUNT DIRECTOR: Joselyn BickfordMANAGEMENT SUPERVISOR: Tara DelaneyCONTENT MANAGERS: Ilyssa Schwartz, Brad GeorgeASSOCIATE DIRECTOR OF AGENCY COMMUNICATIONS: David WhitneyBUSINESS MANAGER: Cristina FajardoVP GROUP DIRECTOR STRATEGY: Kaylin GoldsteinASSOCIATE STRATEGY DIRECTOR: Dominic HanleyVP DIRECTOR OF INTEGRATED COMMUNICATION: Jennifer BollmanMEDIA SUPERVISOR: Zach GarbisoPRODUCTION COMPANY & CITY: Stink Studios - New York, NYDIRECTOR OF PHOTOGRAPHY: Jan ReichleEXECUTIVE PRODUCER (PRODUCTION CO): Jen Nichols ArmstrongSENIOR PRODUCER: Lauren SaundersRESEARCH AND STRATEGY & CITY: Redscout - New York, NYHEAD OF STRATEGY: Alex CripeSENIOR STRATEGIST: Ted MakarewiczSTRATEGIST: Greg ReinerTELECINE COMPANY & CITY: A52 - Santa Monica, CACOLORIST: Paul YaconoSENIOR COLOR PRODUCER: Jenny BrightEDITORIAL COMPANY & CITY: Rock, Paper, Scissors – Santa Monica, CA & Ming Studios – Boulder, COEDITOR: David Brodie (RPS)ASSISTANT EDITOR: James Bedford (Ming), Patrick Tuck (RPS)PRODUCERS: Kate Swenson (Ming), Shada Shariatzadeh (RPS)EXECUTIVE PRODUCERS: Lennon Barnica (Ming), Dina Ciccotello (RPS)MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CAEXECUTIVE PRODUCER//CD: Susie BoyajanENGINEER: Matt MillerASSISTANT ENGINEER: Lisa MermelsteinPOST PRODUCTION & VFX COMPANY & CITY: A52 - Santa Monica, CAVFX SUPERVISOR/LEAD FLAME: Brendan Crockett, Kevin StokesPRODUCER: Drew RissmanWEBSITE/SITE CONTENT PRODUCTION COMPANY & CITY: Stink Studios - New York, NYCONTENT AUDIO MIXING COMPANY & CITY: MR. Bronx - New York, NYSOUND DESIGNER: Eric HoffmanEXECUTIVE PRODUCER: Molly Burke
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息