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    吉尔基金会: CP + B & Ad委员会的超越我

    案例简介:

    吉尔基金会: CP + B & Ad委员会的超越我

    案例简介:

    Gill Foundation: Beyond I Do by CP+B & Ad Council

    案例简介:

    Gill Foundation: Beyond I Do by CP+B & Ad Council

    案例简介:

    吉尔基金会: CP + B & Ad委员会的超越我

    暂无简介

    Gill Foundation: Beyond I Do by CP+B & Ad Council

    暂无简介

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    广告公司: CP+B , Ad Council

    案例详情

    While progress is being made on equal rights for the LGBT community, there is still a long way to go, as a new anti-discrimination campaign, ‘Beyond I Do,’ demonstrates.The campaign launching today (April 17) aims to raise awareness about the prevalence of discrimination against lesbian, gay, bisexual and transgender (LGBT) people in the United States, despite the widespread misperception they have basic protections.The public service campaign from the Ad Council, in partnership with the Gill Foundation, promotes acceptance, empathy and understanding for the millions of LGBT Americans who can still be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.Created by ad agency CP+B with research and strategy from Redscout, the ‘Beyond I Do’ campaign confronts the common misconception that LGBT people received full equality along when federal law made it legal to marry in all 50 states. The campaign highlights real Americans who have faced discrimination, and it will also document many stories of Americans who have faced discrimination across the country, along with facts about discrimination, at BeyondIDo.org. They speak for the 55% and growing number of LGBT people who have reported being discriminated against due to their sexual orientation or gender identity, according to Glaad’s Accelerating Acceptance 2018 study. And while public opinion research shows 79% of non-LGBT Americans support equality for LGBT people, 80% still believe it’s illegal under federal law to fire, evict or refuse service to someone because they are LGBT. In reality, 31 states lack comprehensive protections and allow these acts of discrimination against LGBT Americans.CreditsAGENCY: CP+BGLOBAL CHIEF CREATIVE OFFICER: Linus KarlssonCREATIVE DIRECTOR: Quinn KathermanCREATIVE DIRECTOR: Lauren PerlowASSOCIATE CREATIVE DIRECTOR: Aaron FisherASSOCIATE CREATIVE DIRECTOR: Robyn TenenbaumSR. COPYWRITER: Sarah MossellerART DIRECTOR: Rachel LeathersVP DIRECTOR OF CONTENT PRODUCTION: Sloan SchroederVP EXECUTIVE PRODUCER: Jesse JonesPRODUCER: Jake BurnettJR. PRODUCER: Mimi McCormickVP GROUP ACCOUNT DIRECTOR: Joselyn BickfordMANAGEMENT SUPERVISOR: Tara DelaneyCONTENT MANAGERS: Ilyssa Schwartz, Brad GeorgeASSOCIATE DIRECTOR OF AGENCY COMMUNICATIONS: David WhitneyBUSINESS MANAGER: Cristina FajardoVP GROUP DIRECTOR STRATEGY: Kaylin GoldsteinASSOCIATE STRATEGY DIRECTOR: Dominic HanleyVP DIRECTOR OF INTEGRATED COMMUNICATION: Jennifer BollmanMEDIA SUPERVISOR: Zach GarbisoPRODUCTION COMPANY & CITY: Stink Studios - New York, NYDIRECTOR OF PHOTOGRAPHY: Jan ReichleEXECUTIVE PRODUCER (PRODUCTION CO): Jen Nichols ArmstrongSENIOR PRODUCER: Lauren SaundersRESEARCH AND STRATEGY & CITY: Redscout - New York, NYHEAD OF STRATEGY: Alex CripeSENIOR STRATEGIST: Ted MakarewiczSTRATEGIST: Greg ReinerTELECINE COMPANY & CITY: A52 - Santa Monica, CACOLORIST: Paul YaconoSENIOR COLOR PRODUCER: Jenny BrightEDITORIAL COMPANY & CITY: Rock, Paper, Scissors – Santa Monica, CA & Ming Studios – Boulder, COEDITOR: David Brodie (RPS)ASSISTANT EDITOR: James Bedford (Ming), Patrick Tuck (RPS)PRODUCERS: Kate Swenson (Ming), Shada Shariatzadeh (RPS)EXECUTIVE PRODUCERS: Lennon Barnica (Ming), Dina Ciccotello (RPS)MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CAEXECUTIVE PRODUCER//CD: Susie BoyajanENGINEER: Matt MillerASSISTANT ENGINEER: Lisa MermelsteinPOST PRODUCTION & VFX COMPANY & CITY: A52 - Santa Monica, CAVFX SUPERVISOR/LEAD FLAME: Brendan Crockett, Kevin StokesPRODUCER: Drew RissmanWEBSITE/SITE CONTENT PRODUCTION COMPANY & CITY: Stink Studios - New York, NYCONTENT AUDIO MIXING COMPANY & CITY: MR. Bronx - New York, NYSOUND DESIGNER: Eric HoffmanEXECUTIVE PRODUCER: Molly Burke

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