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投票给我们。我们会投你的票

案例简介：活动描述黎巴嫩司法系统从未纳入任何惩罚家庭暴力的文本。经过多年的游说，由非政府组织 Kafa 起草的反对家庭暴力的法律最终将被提议在议会投票。卡法来找我们帮助他们向议员施加压力。妇女代表 52% 的投票力量，我们决定用唯一可能有所作为的武器威胁议员: 我们的投票。我们邀请人们把他们的拇指涂成红色 (而不是投票的 “蓝色”)，并公开威胁说: 投票给我们，我们会投票给你。我们发起了公关活动，呼吁采取行动，就像野火一样蔓延。各行各业的人们加入了我们的运动，导致了前所未有的参与浪潮，导致了法律的通过。客户简报或目标我们的目标是向黎巴嫩议会成员施加压力让他们通过法律保护妇女免受家庭暴力。我们想让公众的意见敏感地参与我们的事业，以便议员们感受到压力并采取行动。我们还需要大多数议员投票支持卡法的草案，以确保该草案获得必要的修正案通过。有效性这项活动取得了巨大成功，因为我们设法实现了我们的整体目标。1-我们能够在很短的时间内创造非凡的意识和参与: 在最初的 2 周内，2200万多个推特印象从 51国家聚集了 20,000 多名身体和数字红拇指关于家庭暴力的在线对话增加了 700% 关于 Kafa Facebook 页面的评论增加了 350% 关于 Kafa 的追随者增加了 23% 的推特页面 • 1。收入 700万美元媒体只有 200万人在一个 400万人的国家接受了电视新闻报道中的运动 -- 2014年4月1日，当我们的红拇指在议会外等待的时候，反家庭暴力法投票。执行在投票日，我们希望将我们的虚拟运动转变为地面抗议，以进一步增加压力。国会议员正在议会内部开会。我们在外面的街上。议员投票支持该法律的面孔在议会外被安抚，就像一个巨大的户外展示，每次议员投票反对该法律, 他/她的脸上布满了活动家的红色拇指。包括媒体在内的每个人都被禁止参加会议。但是我们能够通过社交媒体进入议会。在会议进行期间，向议员发送了一条私人短信，以确保每个人都直接和单独感受到我们红拇指的压力。这激怒了议会主席纳比 · 贝里先生，他在电视上直播说，他不会屈服于威胁! 相关性 Kafa (足够的暴力和剥削) 是一个主要的非政府组织，其使命是 “通过倡导法律改革和改变政策和做法，努力消除一切形式的基于性别的暴力和对妇女和儿童的剥削, 影响公众舆论，赋予妇女和儿童权力 ”。 2014年,家庭暴力受害者人数急剧增加。卡法一直在坚持不懈地制定保护妇女免受家庭暴力的法律项目草案, 比以往任何时候都更加致力于通过法律和议会要求的修正案，为黎巴嫩妇女提供法律保护。战略在我国，当黎巴嫩人在选举中投票时，他们把拇指浸泡在蓝墨水中，以确保他们只投票一次，并且不会使用别人的身份证再次投票。我们使用了这个投票符号，并要求公民使用他们的投票拇指，用红色、血色和侵犯妇女的伤害取代蓝色墨水。我们创建了一个简单而相关的视觉图标，它有一个红色的拇指，上面有一个明确的声明: “投票给我们，所以我们投票给你”。我们问了卡法活动家,主要影响者和主要电视主播将他们的拇指涂成红色，在网上发布，或者在电视节目中展示他们的红色拇指。我们还鼓励他们将自己的职位与对政治家的威胁声明相结合，公开而简单地要求权衡: 只有当你投票给我并把声明放在 # Nolawnovote 的标签下，我才会投票给你。

投票给我们。我们会投你的票

案例简介：Campaign Description The Lebanese judiciary system never incorporated any kind of texts punishing domestic violence. After years of lobbying, a law against domestic violence drafted by the NGO Kafa was finally going to be proposed for voting in Parliament. Kafa came to us to help them put pressure on Members of Parliament. Women representing 52% of the voting force, we decided to threaten the MPs with the one weapon that could make a difference: OUR VOTES. We invited people to color their thumbs in red (instead of the voting “blue”) and threaten overtly: Vote for us, We’ll vote for you.We launched our PR campaign by a call for action that spread like wildfire. People from all walks of life joined our movement resulting in an unprecedented wave of participation that led to the passing of the law. Client Brief Or Objective Our objective was to put pressure on the Lebanese Members of Parliaments (MPs) to get them to pass the law to protect women from domestic violence.We wanted to sensibilize the public’s opinion to engage with our cause in order for the MPs to feel the pressure and act.We also needed the majority of the parliamentarians to vote for Kafa’s draft to ensure it passes with the required amendments. Effectiveness The campaign was a huge success as we managed to achieve our overall objective.1-We were able to create phenomenal awareness and engagement in a very short period of time:•More than 22 million Twitter impressions in the first 2 weeks from 51 countries •More than 20,000 physical and digital red thumbs gathered •A 700% increase in online conversations about domestic violence •A 350% increase in comments on Kafa’s Facebook page •A 23% increase in followers on Kafa’s Twitter page•1.7 million USD in earned media •2 million people exposed to the campaign from the TV news coverage only in a country of 4 million 2-On April 1st 2014, while our red thumbs were waiting outside the parliament, the law against domestic violence was voted. Execution On Vote Day, we wanted to transform our virtual movement into an on the ground protest to further increase the pressure.MP’s were meeting inside the parliament. We were outside on the street. The faces of the MP’s voting for the law were placated outside of the parliament LIKE A GIANT OUTDOOR DISPLAY, and each time an MP was voting against the law, his/her face was covered with the activist’s red thumbs. Everyone, including the media, was prohibited from entering the session. But we were able to enter the parliament through social media.A private text message was sent to the MPs while the session was taking place, to ensure each one felt DIRECTLY AND INDIVIDUALLY the pressure of our red thumbs. This infuriated the president of the parliament, Mr Nabih Berri who stated live on TV, that he will not surrender to threats! Relevancy Kafa (enough violence and exploitation) is a leading NGO that has the mission to “work towards eradicating all forms of gender-based violence and exploitation of women and children through advocating for legal reform and change of policies and practices, influencing public opinion, and empowering women and children”.The year 2014, witnessed a dramatic increase in numbers of domestic violence victims.Kafa, who has been relentlessly developing a draft law project to protect women from domestic violence, was more than ever committed to have the law voted with their requested amendments by parliament to provide Lebanese women with a legal protection. Strategy In our country, when the Lebanese vote during elections, they soak their thumb in blue ink to ensure they only voted once and did not use someone else’s ID to vote another time. We used this voting symbol and asked citizens to use their voting thumb, replacing the blue ink with the red color, the color of blood and injuries of violated women.We created a simple and relevant visual icon featuring a red thumb with a clear statement: “Vote for us so we vote for you”.We asked Kafa activists, major influencers and key TV anchors to color their thumbs in red, post them online or show their Red Thumbs on TV shows. We also encouraged them to couple their posts with threatening statements against politicians, asking overtly and simply for the tradeoff: I will vote for you only if you vote for me and put the statement under the hashtag of #Nolawnovote.