Callaway has been courting a younger golfing audience through non-conventional marketing, including a painstakingly precise video of the making of the company’s new Chrome Soft ball.The spot was developed with Flowmotion technology with agency the Kimba Group out of LA, which works with the golf company on its unique marketing efforts. The 81-second film follows the ball from raw materials through the manufacturing process to the tee.Appearing as a single shot, it starts at the front of the Callaway manufacturing plant in Chicopee, Massachusetts, then takes dizzying turns through each step of the process, from the bright pink core to the shine of the shell, into the packaging and shipped to the store. We then see from the ball’s perspective getting picked up by a golfer before heading to the tee and flying with the ball in the air. It’s an amazing bit of non-verbal storytelling, and one that took many man hours to put together.CreditsBrand: Callaway GolfAgency: The Kimba GroupDirector and Editor: Tyler FairbankCamera Assistant: Liam EulerDrone Operator: Tony DimariaSound Design: Slava PogorelskyComposed by Rebecca Rosoff