Toyota has rolled out its first-ever global marketing campaign for The International Olympic and Paralympic Committees, to mark the start of an eight-year partnership.The campaign, titled ‘Start Your Impossible’, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018. It highlights real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up.The two creative pillars of the campaign includes 'inspiration', which celebrates the human spirit and product, and 'evidence', to showcase Toyota’s innovative ideas.The campaign’s commercials include ‘Frozen’, which aims to further spark the conversation on global warming and the imminent impact that it may have on the beauty, hope and heroes of the games, ‘Thin Ice’, which showcases American Olympic figure skater and medalist Ashley Wagner’s return to the ice with the idea that every day is a chance to dance, to move and to float across the ice and ‘Lanes of Life’, an optimistic celebration of life's journey for six Olympic snowboarders: Eva Samková (Czech Republic), Lindsey Jacobellis, (USA), Belle Brockhoff (Australia), Chloé Trespeuch (France), Carle Brenneman (Canada), and Isabel Clark Ribeiro (Brazil).CreditsAgencies: Saatchi & Saatchi, DentsuClient: Toyota