AG Barr has launched a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second 'Fruity Fling' film is running for six weeks, supported by digital and social media channels. The agency is aiming to capture the attention of 16-34 year-olds.Featuring a soundtrack of Kid Creole & The Coconuts’ 'Annie I’m Not Your Daddy', the ad sees the Mrs Water brand character getting friendly with fruit characters Mr Mango and Mr Orange following a game of beach volleyball. It then dawns on the Rubicon kids that their father is probably not Mr Water.The campaign partners with The Sun Online to create a series of tabloid parody programmatic banner ads that document the goings on between Mr Mango, Mr Orange, and Mrs Water. This parody will also stretch onto The Sun’s Snapchat channel in the form of a 24-hour takeover from Rubicon Spring.CreditsCreative directors: Matt Pam and Simon HipwellArt director: Ben LambertCopywriter: Alex MawbyBusiness director: Jake GoodmanAccount manager: Abigail DevineAgency producer: Francesca RobertsDirector/ production Co: Jake Mengers / MPCProducer: Sophie GunnPost production: MPCSound design: WaveProject manager: Jade EvansSocial media strategist: Dan Davies