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卫生棉书: 一本反对税收歧视的书
案例简介：鱼子酱、松露还是油画？直到最近，在德国，许多奢侈品只以7% 的税率征税，而卫生棉条则以19% 征税。不公平？是的!但是德国政客拒绝注意。这家女性公司决定以法律本身胜过性别歧视法。书籍按7% 征税，因此该品牌出售隐藏在书中的卫生棉条，以避免性别歧视税。2019年11月7日，德国废除了卫生棉条税。
卫生棉书: 一本反对税收歧视的书
案例简介：Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only seven percent while tampons were taxed with 19 percent. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law – with the law itself. Books are taxed at seven percent, so the brand sold tampons hidden inside a book in order to avoid the sexist tax. On November 7, 2019, Germany abolished the tampon tax.
The Tampon Book: a book against tax discrimination
案例简介：鱼子酱、松露还是油画？直到最近，在德国，许多奢侈品只以7% 的税率征税，而卫生棉条则以19% 征税。不公平？是的!但是德国政客拒绝注意。这家女性公司决定以法律本身胜过性别歧视法。书籍按7% 征税，因此该品牌出售隐藏在书中的卫生棉条，以避免性别歧视税。2019年11月7日，德国废除了卫生棉条税。
The Tampon Book: a book against tax discrimination
案例简介：Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only seven percent while tampons were taxed with 19 percent. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law – with the law itself. Books are taxed at seven percent, so the brand sold tampons hidden inside a book in order to avoid the sexist tax. On November 7, 2019, Germany abolished the tampon tax.
卫生棉书: 一本反对税收歧视的书
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The Tampon Book: a book against tax discrimination
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基本信息
- 广告战役： #The Female Company-设计与品牌-9584#
- 广告品牌： The Female Company
- 发布日期： 2020
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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