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SVA品牌大师
案例简介:无与伦比的程序应具有无与伦比的身份。Jones Knowles Ritchie为SVA品牌大师 (MIB) 计划创建了品牌标识,该计划不断发展,反映了独特的计划结构以及品牌和文化的共生流。该机构设计了首创的再生字体,并策划了动态调色板,以捕捉我们这个时代的挑衅性物体和时刻。JKR还创建了一个活动,使用标志性品牌来戏剧化成为品牌大师的意义,以及一个启动视频,该视频占据了该计划中学生踏上旅程的头脑。
SVA品牌大师
案例简介:An unparalleled programme deserves an unparalleled identity. Jones Knowles Ritchie created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique programme structure and the symbiotic flow of brand and culture. The agency designed a first-of-its-kind regenerative typeface and curated a dynamic colour palette to capture provocative objects and moments of our time. JKR also created a campaign using iconic brands to dramatise what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the programme as they embark on their journey.
SVA Masters in Branding
案例简介:无与伦比的程序应具有无与伦比的身份。Jones Knowles Ritchie为SVA品牌大师 (MIB) 计划创建了品牌标识,该计划不断发展,反映了独特的计划结构以及品牌和文化的共生流。该机构设计了首创的再生字体,并策划了动态调色板,以捕捉我们这个时代的挑衅性物体和时刻。JKR还创建了一个活动,使用标志性品牌来戏剧化成为品牌大师的意义,以及一个启动视频,该视频占据了该计划中学生踏上旅程的头脑。
SVA Masters in Branding
案例简介:An unparalleled programme deserves an unparalleled identity. Jones Knowles Ritchie created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique programme structure and the symbiotic flow of brand and culture. The agency designed a first-of-its-kind regenerative typeface and curated a dynamic colour palette to capture provocative objects and moments of our time. JKR also created a campaign using iconic brands to dramatise what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the programme as they embark on their journey.
SVA品牌大师
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SVA Masters in Branding
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基本信息
- 广告战役: #School of Visual Arts-设计与品牌-8f619#
- 广告品牌: School of Visual Arts
- 发布日期: 2020
- 行业领域: 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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