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Computertan
案例简介:我们的运动是为了与年轻人谈论皮肤癌的危险,是什么引起的,以及如何预防。我们选择以这些观众为目标,让他们相信一种新技术,可以让他们从自己的电脑屏幕上晒黑。创建了一个提供免费在线晒黑会议的信息网站,该网站通过网络和主要博客以及广泛的公关活动进行了推广。25,000 份提供免费日光浴的传单被分发,这部电影被展示在伦敦 10 个地铁站的 50 个数字交叉轨道面板和 1000 个伦敦黑色出租车屏幕上。在线横幅被放置在 250 个主要网站上,收到超过 1700万页的印象。在第二波活动中,一个 iPhone 应用程序启动并发送到我们的电子邮件数据库,支持在线广告。
Computertan
案例简介:Our campaign was developed to talk to young people about the dangers of skin cancer, what causes it and how it can be prevented. We chose to target this audience by convincing them of a new technology that would enable tanning from their own computer screens. An infomercial was created offering free online tanning sessions, which was seeded across the web and key bloggers, together with an extensive PR campaign. 25,000 flyers offering free tanning sessions were distributed and the film was displayed on 50 digital cross track panels in 10 London Underground stations and on 1000 London black taxi screens. Online banners were positioned on 250 key websites receiving over 17million page impressions. In a second wave of activity, an iPhone application was launched and sent out to our email database with supporting online advertising.
Computertan
案例简介:我们的运动是为了与年轻人谈论皮肤癌的危险,是什么引起的,以及如何预防。我们选择以这些观众为目标,让他们相信一种新技术,可以让他们从自己的电脑屏幕上晒黑。创建了一个提供免费在线晒黑会议的信息网站,该网站通过网络和主要博客以及广泛的公关活动进行了推广。25,000 份提供免费日光浴的传单被分发,这部电影被展示在伦敦 10 个地铁站的 50 个数字交叉轨道面板和 1000 个伦敦黑色出租车屏幕上。在线横幅被放置在 250 个主要网站上,收到超过 1700万页的印象。在第二波活动中,一个 iPhone 应用程序启动并发送到我们的电子邮件数据库,支持在线广告。
Computertan
案例简介:Our campaign was developed to talk to young people about the dangers of skin cancer, what causes it and how it can be prevented. We chose to target this audience by convincing them of a new technology that would enable tanning from their own computer screens. An infomercial was created offering free online tanning sessions, which was seeded across the web and key bloggers, together with an extensive PR campaign. 25,000 flyers offering free tanning sessions were distributed and the film was displayed on 50 digital cross track panels in 10 London Underground stations and on 1000 London black taxi screens. Online banners were positioned on 250 key websites receiving over 17million page impressions. In a second wave of activity, an iPhone application was launched and sent out to our email database with supporting online advertising.
Computertan
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Computertan
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基本信息
- 广告品牌: Karen Clifford
- 发布日期: 2009-12-16
- 行业领域: 其他
- 媒体类别: 图文
- 广告语言: 英语
- 媒介平台: 网络
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