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跳过化学物质
案例简介：创意机构Humanaut设计了一项引人注目的运动，该运动为非营利性有机声音采用了逆向心理学。核心是常规食品加工和制造中允许使用的700多种化学品的庞大清单。观众被告知，他们可以 “跳过” 这则广告和所有这些化学物质 -- 以相当有趣的方式 -- 在购买食品、家用产品或纺织品时选择有机食品。
跳过化学物质
案例简介：Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals—in rather entertaining ways—and go with organic when shopping for food, household products, or textiles.
Skip the Chemicals
案例简介：创意机构Humanaut设计了一项引人注目的运动，该运动为非营利性有机声音采用了逆向心理学。核心是常规食品加工和制造中允许使用的700多种化学品的庞大清单。观众被告知，他们可以 “跳过” 这则广告和所有这些化学物质 -- 以相当有趣的方式 -- 在购买食品、家用产品或纺织品时选择有机食品。
Skip the Chemicals
案例简介：Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals—in rather entertaining ways—and go with organic when shopping for food, household products, or textiles.
跳过化学物质
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Skip the Chemicals
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