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超出预期
案例简介：富有的约旦人并不认为有必要进一步投资或增加他们的财富和资产，这主要源于他们已经达到顶峰的信念。为了挑战这种信念，我们必须向人们证明，总有更多的空间。创造性地，这被翻译成动物得到了他们的 (已经臭名昭著和独特的) 能力的升级。为了识别动物，以及升级的能力，规划团队确定了关键的类别驱动因素，创意是建立在对KCDs进行锤击的基础上的。因此，虽然猎豹速度很快，但拥有两架飞机涡轮喷气发动机的猎豹速度更快。我们与不同的动物较量，让它们独特的能力超越预期。
超出预期
案例简介：Wealthy Jordanians don’t particularity see a need to further invest or grow their wealth and assets, and this mainly stems from the belief that they have reached the peak. To challenge the belief, we had to demonstrate to people that there’s always room for more. Creatively, this was translated to animals getting an upgrade on their (already infamous and unique) abilities. To identify the animals, and what abilities to upgrade, the planning team identified the Key Category Drivers, and the creative was built on the basis of hammering on KCDs accordingly. So while a cheetah is fast, a cheetah with two airplane turbojet engines is faster. We took on different animals and give their unique abilities a boost beyond expectations.
Beyond Expectations
案例简介：富有的约旦人并不认为有必要进一步投资或增加他们的财富和资产，这主要源于他们已经达到顶峰的信念。为了挑战这种信念，我们必须向人们证明，总有更多的空间。创造性地，这被翻译成动物得到了他们的 (已经臭名昭著和独特的) 能力的升级。为了识别动物，以及升级的能力，规划团队确定了关键的类别驱动因素，创意是建立在对KCDs进行锤击的基础上的。因此，虽然猎豹速度很快，但拥有两架飞机涡轮喷气发动机的猎豹速度更快。我们与不同的动物较量，让它们独特的能力超越预期。
Beyond Expectations
案例简介：Wealthy Jordanians don’t particularity see a need to further invest or grow their wealth and assets, and this mainly stems from the belief that they have reached the peak. To challenge the belief, we had to demonstrate to people that there’s always room for more. Creatively, this was translated to animals getting an upgrade on their (already infamous and unique) abilities. To identify the animals, and what abilities to upgrade, the planning team identified the Key Category Drivers, and the creative was built on the basis of hammering on KCDs accordingly. So while a cheetah is fast, a cheetah with two airplane turbojet engines is faster. We took on different animals and give their unique abilities a boost beyond expectations.
超出预期
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Beyond Expectations
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基本信息
- 广告战役： #Housing Bank-户外-2bd3#
- 广告品牌： Housing Bank
- 发布日期： 2000
- 行业领域： 商务服务
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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