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Hoopla品牌标识
案例简介：卡尔加里咖啡馆的中流砥柱Phil & Sebastian推出了一个甜甜圈品牌，他们需要一个像产品一样美味的名字和视觉形象。我们从Hoopla这个名字开始; 美好时光和一些恶作剧。从那里，我们创建了一个自定义字体; 充满活力的四分之一半圈颜色让人联想到甜甜圈的味道，例如芒果烤椰子，百香果和覆盆子玫瑰。Hoopla团队最初打算从软启动开始，但是全市范围内的热情导致全天候排队，社交媒体狂热以及他们的面包师团队24小时轮班工作。引人注目的盒子很快成为西装和领带工作人员的必备配件，使销售额超出了预期目标的五倍以上。实际上，甜甜圈的需求如此之高，Hoopla加快了他们的扩张计划，提早启动了另外两个地点。
Hoopla品牌标识
案例简介：Calgary coffeehouse mainstay Phil & Sebastian was launching a donut brand and they needed a name and a visual identity as delicious as the product. We started with the name Hoopla; good times and a bit of mischief. From there we created a custom typeface; vibrant quarter and half circles in colours that conjure donut flavours like Mango Toasted Coconut, Passion Fruit and Raspberry Rose. The Hoopla team had initially intended to start with a soft launch, but the city-wide fervour resulted in around the clock line-ups, social media frenzy, and their team of bakers working 24 hour shifts. The eye-catching boxes quickly became the go-to accessory for the suit and tie crew, launching sales beyond the projected target by more than five times. In fact, donut demand was so high Hoopla expedited their expansion plan, launching their two additional locations early.
Hoopla Brand ID
案例简介：卡尔加里咖啡馆的中流砥柱Phil & Sebastian推出了一个甜甜圈品牌，他们需要一个像产品一样美味的名字和视觉形象。我们从Hoopla这个名字开始; 美好时光和一些恶作剧。从那里，我们创建了一个自定义字体; 充满活力的四分之一半圈颜色让人联想到甜甜圈的味道，例如芒果烤椰子，百香果和覆盆子玫瑰。Hoopla团队最初打算从软启动开始，但是全市范围内的热情导致全天候排队，社交媒体狂热以及他们的面包师团队24小时轮班工作。引人注目的盒子很快成为西装和领带工作人员的必备配件，使销售额超出了预期目标的五倍以上。实际上，甜甜圈的需求如此之高，Hoopla加快了他们的扩张计划，提早启动了另外两个地点。
Hoopla Brand ID
案例简介：Calgary coffeehouse mainstay Phil & Sebastian was launching a donut brand and they needed a name and a visual identity as delicious as the product. We started with the name Hoopla; good times and a bit of mischief. From there we created a custom typeface; vibrant quarter and half circles in colours that conjure donut flavours like Mango Toasted Coconut, Passion Fruit and Raspberry Rose. The Hoopla team had initially intended to start with a soft launch, but the city-wide fervour resulted in around the clock line-ups, social media frenzy, and their team of bakers working 24 hour shifts. The eye-catching boxes quickly became the go-to accessory for the suit and tie crew, launching sales beyond the projected target by more than five times. In fact, donut demand was so high Hoopla expedited their expansion plan, launching their two additional locations early.
Hoopla品牌标识
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Hoopla Brand ID
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基本信息
- 广告战役： #Hoopla Donuts-DM-0679#
- 广告品牌： Hoopla Donuts
- 发布日期： 2020
- 行业领域： 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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