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Lowe's Vine 修复了六场战役
案例简介：当 Vine 推出时，Lowe 的机会是显而易见的: 创造 6 秒可共享的技巧来解决家里的不便，以有趣和娱乐的方式执行。使用停止运动动画技术，我们创造了 50 多个藤蔓，这些藤蔓是在 iPhone 上内部拍摄的。这场运动被称为 Lowe's Fix In 6。媒体称赞 Lowe's 是第一个给一个通常与琐碎内容相关的平台带来意义的品牌。今天，《六合彩》仍在强劲发展，媒体和公众每天都在嗡嗡声和势头。
Lowe's Vine 修复了六场战役
案例简介：When Vine launched, the opportunity for Lowe’s was clear: create 6-second sharable tips to solve inconveniences around the home, executed in a fun and entertaining way. Using stop-motion animation techniques, we created over 50 Vines, which were shot in-house on an iPhone. The campaign was called Lowe’s Fix In Six. The press hailed Lowe’s as the first brand to bring meaning to a platform often associated with trivial content. And today, Fix in Six is still going strong, generating daily buzz and momentum from the press and the public.
Lowe's Vine Fix in Six Campaign
案例简介：当 Vine 推出时，Lowe 的机会是显而易见的: 创造 6 秒可共享的技巧来解决家里的不便，以有趣和娱乐的方式执行。使用停止运动动画技术，我们创造了 50 多个藤蔓，这些藤蔓是在 iPhone 上内部拍摄的。这场运动被称为 Lowe's Fix In 6。媒体称赞 Lowe's 是第一个给一个通常与琐碎内容相关的平台带来意义的品牌。今天，《六合彩》仍在强劲发展，媒体和公众每天都在嗡嗡声和势头。
Lowe's Vine Fix in Six Campaign
案例简介：When Vine launched, the opportunity for Lowe’s was clear: create 6-second sharable tips to solve inconveniences around the home, executed in a fun and entertaining way. Using stop-motion animation techniques, we created over 50 Vines, which were shot in-house on an iPhone. The campaign was called Lowe’s Fix In Six. The press hailed Lowe’s as the first brand to bring meaning to a platform often associated with trivial content. And today, Fix in Six is still going strong, generating daily buzz and momentum from the press and the public.
Lowe's Vine 修复了六场战役
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Lowe's Vine Fix in Six Campaign
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