本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
NBA 中国新年秘密信封
案例简介：红包并不是中国新年唯一充满惊喜的东西 -- 即将到来的 NBA 赛季也可能会有一些转折。今年，篮球联盟的全球营销平台 “这就是我们打球的原因” 与数百万中国球迷一起参加春节庆祝活动，他们和家人一起享受节日。在休斯顿火箭队的詹姆斯 · 哈登、布鲁克林篮网队的林书豪、金州勇士队的斯蒂芬 · 库里和新奥尔良鹈鹕队的安东尼 · 戴维斯的帮助下, NBA 将以一个名为 “NBA 中国新年秘密信封” 的全新中国新年现场来庆祝其全球粉丝群。” 该现货由品牌参与机构营销部门创建，凸显了 NBA 篮球的魔力和全球吸引力，一个年轻的中国男孩收到了他祖父的特别 NBA 红包。开场后，哈登、林、库里和戴维斯作为自己的微型纸质版本出现，用一场有趣而激动人心的篮球表演来迎接鸡年，让全家人感到高兴。
NBA 中国新年秘密信封
案例简介：Red envelopes aren’t the only things that will be full of surprises this Chinese New Year – the upcoming NBA season will likely have a few twists in store as well. This year, the basketball league’s global marketing platform, “This Is Why We Play,” joins in the Chinese New Year festivities with millions of Chinese fans as they enjoy the holiday with their families. With the help of the Houston Rockets’ James Harden, the Brooklyn Nets’ Jeremy Lin, the Golden State Warriors’ Stephen Curry, and the New Orleans Pelicans’ Anthony Davis, the NBA will celebrate its global fan base with a brand new Chinese New Year spot entitled the “NBA Chinese New Year Secret Envelope.” Created by brand engagement agency The Marketing Arm, the spot highlights the magic and worldwide appeal of NBA basketball, as a young Chinese boy receives a special NBA red envelope from his grandfather. Upon opening it, Harden, Lin, Curry, and Davis pop out as miniature paper versions of themselves, delighting the family with a fun and exciting basketball show to welcome the Year of the Rooster.
NBA Chinese New Year Secret Envelope
案例简介：红包并不是中国新年唯一充满惊喜的东西 -- 即将到来的 NBA 赛季也可能会有一些转折。今年，篮球联盟的全球营销平台 “这就是我们打球的原因” 与数百万中国球迷一起参加春节庆祝活动，他们和家人一起享受节日。在休斯顿火箭队的詹姆斯 · 哈登、布鲁克林篮网队的林书豪、金州勇士队的斯蒂芬 · 库里和新奥尔良鹈鹕队的安东尼 · 戴维斯的帮助下, NBA 将以一个名为 “NBA 中国新年秘密信封” 的全新中国新年现场来庆祝其全球粉丝群。” 该现货由品牌参与机构营销部门创建，凸显了 NBA 篮球的魔力和全球吸引力，一个年轻的中国男孩收到了他祖父的特别 NBA 红包。开场后，哈登、林、库里和戴维斯作为自己的微型纸质版本出现，用一场有趣而激动人心的篮球表演来迎接鸡年，让全家人感到高兴。
NBA Chinese New Year Secret Envelope
案例简介：Red envelopes aren’t the only things that will be full of surprises this Chinese New Year – the upcoming NBA season will likely have a few twists in store as well. This year, the basketball league’s global marketing platform, “This Is Why We Play,” joins in the Chinese New Year festivities with millions of Chinese fans as they enjoy the holiday with their families. With the help of the Houston Rockets’ James Harden, the Brooklyn Nets’ Jeremy Lin, the Golden State Warriors’ Stephen Curry, and the New Orleans Pelicans’ Anthony Davis, the NBA will celebrate its global fan base with a brand new Chinese New Year spot entitled the “NBA Chinese New Year Secret Envelope.” Created by brand engagement agency The Marketing Arm, the spot highlights the magic and worldwide appeal of NBA basketball, as a young Chinese boy receives a special NBA red envelope from his grandfather. Upon opening it, Harden, Lin, Curry, and Davis pop out as miniature paper versions of themselves, delighting the family with a fun and exciting basketball show to welcome the Year of the Rooster.
NBA 中国新年秘密信封
暂无简介
NBA Chinese New Year Secret Envelope
暂无简介
基本信息
- 广告战役： #Secret Envelope#
- 广告品牌： NBA
- 发布日期： 2017-01-01
- 行业领域： 体育产业 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
