NZ Police Recruitment Film|短视频|广告营销案例【ADGuider广告指南】

新西兰警察招募电影

案例简介：EntrySummary 新西兰是世界上最多元文化的国家之一，但它没有反映在我们的警察身上, 统计数据显示，2017年初，新西兰警察 85% 是白人，80% 是男性。研究表明，有各种各样的官员更好地反映他们所服务的社区，对他们处理的情况有更积极的影响。这就是为什么当你试图在一个招聘视频中与每个人交谈时，一个单一的发言人不会这样做。在这段视频中，新西兰独有的另一件事是警察帮助老人过马路的场景中，舞蹈男子的出现。这就是威廉 · 怀伊鲁瓦 -- 一个崇拜的人物和社交媒体偶像，以他不同寻常的舞蹈动作而闻名。还有两名女世界冠军橄榄球运动员亮相，他们都碰巧是新西兰警察。简要解释警察在一个戏剧性的配乐播放时冲进仓库。当风笛踢进来时，一名女军官转身把某人从屏幕上甩了出去。我们看到是警察乐队在现场演奏配乐。他们停下来，警官和摄像机谈论需要新兵加入新西兰警察。从这里，一个信息丰富但有趣的徒步追逐发生。英雄军官/发言人在整个视频中不断变化，展示了许多不同文化和种族背景的男女军官。这是因为我们的招聘信息呼吁各种各样的新西兰人，从毛利人到亚洲和太平洋的新西兰人，等等，考虑加入新西兰警方。这部电影有超过 70 名实际官员，还包括当地邪教英雄/社交媒体明星、体育明星、特技、直升机、狗变成猫等等。都是为了传达一个关于我们需要新兵的重要信息。

新西兰警察招募电影

案例简介：EntrySummary New Zealand is one of the most multicultural countries in the world, but it’s not reflected in our police, with statistics showing that at the start of 2017 New Zealand Police was 85% white and 80% male. Research shows that having a diverse range of officers who better reflect the communities they serve, has a more positive affect on the situations they deal with. That’s why when you are trying to talk to everyone in one recruitment video, a singular spokesperson won’t do. Another thing unique to New Zealand in this video is the appearance of the dancing man in the scene where the officer helps the old man cross the road. That is William Waiirua – A cult figure and social media icon known for his unusual dance moves. There is also an appearance by two female World Champion Rugby players, who both happen to be NZ police officers. BriefExplanation Police officers storm a warehouse while a dramatic soundtrack plays. When bagpipes kick in, a female officer turns and shushes someone off screen. We see it’s the police band playing the soundtrack live. They stop and the officer talks to camera about needing new recruits to join the New Zealand Police. From here, an informative yet entertaining pursuit on foot occurs. And the hero officer/spokesperson changes continuously throughout the entire video, displaying numerous female and male officers of all cultures and ethnic backgrounds. This is because our recruitment message is a call for a diverse range of New Zealanders, from Maori to Asian and Pacific New Zealanders, and more, to consider joining the NZ Police. With over 70 actual officers, this film also features local cult heroes/social media stars, sports stars, stunts, helicopters, dogs becoming cats and more. All to deliver an important message about our need for new recruits.