To promote its commitment to "prioritizing academics, well-being and fairness" for student athletes, the National Colleagiate Athletic Association (NCAA) partnered with agency SS+K to create four PSAs. Two of the spots feature Shaquille O'Neal and Billie Jean King. The short films have been airing on CBS Sports, Turner Broadcasts, ESPN and The Golf Channel during March Madness.CreditsPartner, Co-Founder: Rob ShepardsonPartner, Chief Creative Officer: Bobby HershfieldSenior Art Director: Alyssa GeorgWriter: Jonathan GrahamDirector of Production + Innovation: John SwartzSenior Producer: Pamela ShulmanVP, Account Director: Jennifer BarrProduction: SuperprimeManaging Director/Executive Producer: Rebecca SkinnerManaging Director/Sales: Michelle RossManaging Director: John LesherHead of Production/Executive Producer: Roger ZorovichDirector/DP: Samuel BayerPhotographer: John ClarkExecutive Producer: Dave KempProduction Supervisor: Tatiana VallinAsst. Production Supervisor: Virginie Drouot1st Assistant Director:Paul Norman2nd Assistant Director: Don JohnsonGaffer: Sean GinnKey Grip: Matt BlumVTR: Matthew J. HillyerPeter Commans – Sound Mixer (LA): Peter CommansMake up (LA): Gloria Elias Foeillet1st Assistant Camera: Garret CurtisD.I.T. (LA): Adrian JebefKey Costumer (LA): Britt BardoLocation Manager/Scout: John RizziLocation Scout (LA): Carrie L.A.Production Assistant: Jennifer GreenProduction Assistant: Tanner LyonProduction Assistant: Brian KellyCraft Service (LA): Alexia AlemanProduction Assistant: Bob FerrangProduction Assistant: Ryan JimenezStudio Teacher: Melanie PastorD.I.T. (SF): Sin CohenLocation Scout (SF): Patrick RanahanGang Boss (SF): Paul Bartoli “Junior”Gang Boss (SF): Glenn MackCraft Service (SF): James ChandlerPost Production: FriendshopEditor: Jacks GenegaAsst. Editor: Maggie SloaneAsst. Editor: Adam LongExecutive Producer: Melissa MapesProducer: Garrett CrabbOn-line edit: John SheaColorist: Beau Leon, Frame StoreMixer: Jodi Loeb, Heard CityMusic: tonefarmerFounder / Partner: Ray LoewyPresident / Partner: Tiffany SenftExecutive Producer: Liz HigginsSpot: “Courts” StillsComposer: Jared HunterSpot: “Fields” StillsComposer: Jared HunterSpot: “Courts” ShaqComposer: Dan SammartanoSpot: “Fields” BJKComposer: either Jared Hunter (“Brush By”) or Casey Smith (“Walkabout”)