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YSL
案例简介：伊夫 · 圣罗兰 · 黑鸦片，新召唤 BETC LUXE 和通用流行音乐通过新的黑鸦片全球传播运动继续与伊夫圣罗兰美女合作 黑色鸦片于 2014年推出，今天在世界顶级香水中排名第八。推出四年后，为了支持这一成功，伊夫圣罗兰美容希望更新品牌的沟通。 为了体现这一新篇章，选择了一位新的缪斯: 佐伊 · 克拉维茨。YSL 美女组成大使和美国女演员被选为她的魅力和优雅。对于这个品牌来说，这是一个明显的选择，它在这个时代更深刻地锚定了黑色鸦片。 为了让这场新的运动栩栩如生，并延续之前的运动，BETC Luxe 、 Pop General 和 Yves Saint Laurent Beauty 寻找年轻的人才: jonas Lindstroem -- 由 Iconoclast 代表的德国导演 -- 和 Tyron Lebon 拍摄了我们的缪斯和她在城市屋顶上的标志性香水。最后，Weeknd 的著名热门《 the Hills 》被选中为这些图像设置音乐。 “更新活动对我们来说是一个真正的创造性挑战，同时仍试图将其保持在过去几年我们一直在与品牌合作的特许经营的 DNA 中。通过增加像佐伊这样强大的人来使故事情节现代化无疑是灵感的来源，但也期待着像乔纳斯 · 林德斯特罗姆这样的新人才，他们真正建立了一个视觉宇宙。从摄影背景来看，他把每张照片都画成一幅强烈的肖像，这给了这部电影更多的 YSL 美丽的标志性优势。”执行创意总监贝特 · 卢克解释道 全球传播计划从 2018年8月18日开始在电视、新闻、印刷、商店和社交媒体上推出。
YSL
案例简介：YVES SAINT LAURENT BLACK OPIUM, A NEW CALL BETC LUXE AND GENERAL POP CONTINUE THEIR COLLABORATION WITH YVES SAINT LAURENT BEAUTY THROUGH A NEW GLOBAL COMMUNICATIONS CAMPAIGN FOR BLACK OPIUM Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was chosen for her charisma and her elegance. An obvious choice for the brand that deeper anchors Black Opium in its time. To bring this new campaign to life, and in the continuity of the previous ones, BETC Luxe, General Pop and Yves Saint Laurent Beauty looked for young talents: Jonas Lindstroem - German director represented by Iconoclast – and Tyron Lebon who shot our muse and her iconic fragrance on city rooftops. Finally, the famous hit “The Hills” by The Weeknd was chosen to set music to those images. “Renewing the campaign was a real creative challenge for us, while still trying to keep it within the DNA of the franchise we have been cultivating with the brand over the past few years. Modernizing the storyline with the addition of someone as powerful as Zoe definitely was a source of inspiration, but also looking to new talents like Jonas Lindstroem who really built a visual universe. Coming from a photographic background, he painted each shot as an intense portrait which gave this film even more of that YSL Beauty iconic edge.” explains Jasmine Loignon, Executive Creative Director - BETC Luxe The global communications plan rolls out as of August 18th 2018 in TV, press, print, in store and on social media.
YSL
案例简介：伊夫 · 圣罗兰 · 黑鸦片，新召唤 BETC LUXE 和通用流行音乐通过新的黑鸦片全球传播运动继续与伊夫圣罗兰美女合作 黑色鸦片于 2014年推出，今天在世界顶级香水中排名第八。推出四年后，为了支持这一成功，伊夫圣罗兰美容希望更新品牌的沟通。 为了体现这一新篇章，选择了一位新的缪斯: 佐伊 · 克拉维茨。YSL 美女组成大使和美国女演员被选为她的魅力和优雅。对于这个品牌来说，这是一个明显的选择，它在这个时代更深刻地锚定了黑色鸦片。 为了让这场新的运动栩栩如生，并延续之前的运动，BETC Luxe 、 Pop General 和 Yves Saint Laurent Beauty 寻找年轻的人才: jonas Lindstroem -- 由 Iconoclast 代表的德国导演 -- 和 Tyron Lebon 拍摄了我们的缪斯和她在城市屋顶上的标志性香水。最后，Weeknd 的著名热门《 the Hills 》被选中为这些图像设置音乐。 “更新活动对我们来说是一个真正的创造性挑战，同时仍试图将其保持在过去几年我们一直在与品牌合作的特许经营的 DNA 中。通过增加像佐伊这样强大的人来使故事情节现代化无疑是灵感的来源，但也期待着像乔纳斯 · 林德斯特罗姆这样的新人才，他们真正建立了一个视觉宇宙。从摄影背景来看，他把每张照片都画成一幅强烈的肖像，这给了这部电影更多的 YSL 美丽的标志性优势。”执行创意总监贝特 · 卢克解释道 全球传播计划从 2018年8月18日开始在电视、新闻、印刷、商店和社交媒体上推出。
YSL
案例简介：YVES SAINT LAURENT BLACK OPIUM, A NEW CALL BETC LUXE AND GENERAL POP CONTINUE THEIR COLLABORATION WITH YVES SAINT LAURENT BEAUTY THROUGH A NEW GLOBAL COMMUNICATIONS CAMPAIGN FOR BLACK OPIUM Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was chosen for her charisma and her elegance. An obvious choice for the brand that deeper anchors Black Opium in its time. To bring this new campaign to life, and in the continuity of the previous ones, BETC Luxe, General Pop and Yves Saint Laurent Beauty looked for young talents: Jonas Lindstroem - German director represented by Iconoclast – and Tyron Lebon who shot our muse and her iconic fragrance on city rooftops. Finally, the famous hit “The Hills” by The Weeknd was chosen to set music to those images. “Renewing the campaign was a real creative challenge for us, while still trying to keep it within the DNA of the franchise we have been cultivating with the brand over the past few years. Modernizing the storyline with the addition of someone as powerful as Zoe definitely was a source of inspiration, but also looking to new talents like Jonas Lindstroem who really built a visual universe. Coming from a photographic background, he painted each shot as an intense portrait which gave this film even more of that YSL Beauty iconic edge.” explains Jasmine Loignon, Executive Creative Director - BETC Luxe The global communications plan rolls out as of August 18th 2018 in TV, press, print, in store and on social media.
YSL
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YSL
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