Indianapolis indie agency Young & Laramore, Sibling Rivalry’s Joe Wright and Echo Lab’s Gavin Little have launched a national campaign for Trane to romance the world of HVAC. In the HVAC category, Trane has long been associated with its ability to run through anything. Young & Laramore was tasked with telling a deeper story of the extreme testing every Trane product goes through to become unstoppable. From freezing temperatures to extreme heat and pouring rain, every Trane is tested to run through anything. They never stop pushing their products until they never stop, and can live up to their tagline: 'It’s Hard to Stop a Trane'.The 'Relentless Testing' campaign focuses on these extreme and unyielding tests, and the end goal was to make the viewer feel worn out, like the unit, after watching the spot. Overall it’s a sexy take on testing, taking a page out of automotive advertising for HVAC.It rolls out this month and includes TV, digital video, radio, outdoor, print, digital banner ads. The first TV ads will air on May 25, across HGTV, DIY Network, CNN and more. This is Y&L's second ad campaign for Trane heating and air conditioning, since winning the account in December 2016. CreditsAGENCY: Young & LaramoreExecutive Creative Director, Principal: Carolyn HadlockCreative Director, Principal: Bryan JudkinsSenior Writer: Deidre LichtySenior Art Director: Dan ShearinPresident, Chief Strategy Officer: Tom DenariVP, Account Director: Brad BobenmoyerAssociate Account Director: Jacqueline HackerAccount Supervisor: Cory SchneiderAccount Manager: Catherine WatsonPresident, EchoPoint Media: Terri ReillyDigital Media Director: Lindsey WarnerMedia Planner / Buyer: Morgan GozdeckiDigital Media Assistant: Amanda EagleExecutive Producer: Amy Jo DeguzisPRODUCTION COMPANY: Sibling RivalryDirector: Joe WrightDirector of Photography: Peter Konczal Head of Production: Joanna FillieExecutive Producers: Shelby Ross & Maggie MeadeLine Producer: Amanda ClarkPRODUCTION SERVICE COMPANY: Soft CitizenHead of Production/Executive Producer: Rob BurnsService Producer: Chris ScherkEDITORIAL: Lost PlanetEditor: Bruce HerrmanExecutive Producer: Gary WardProducer: Tricia Yaguchi ORIGINAL MUSIC: Original Music: Gavin Little/EcholabSound Design: Gavin Little/EcholabMIX:· Mix House: Lime StudiosEngineer: Zac Fisher Producer: Susie BoyajanPHOTOGRAPHYPrint Photographer: Joe WrightProducer: Mark Miner