Rockstar Energy has unveiled their latest campaign “You Can Own Any Moment”. Backed by a new scientific claim that supports the brand’s goal of meeting consumer’s need for an energy drink that delivers sustained mind-body energy, the campaign brings to light how having the right kind of energy allows consumers to be the best version of themselves. This can be seen in their new long-form ad spot and depicts how being able to harness the right energy is everything. Backed by rigorous scientific data, the new claim was the result of a best-in-class clinical study in which the brand tested their proprietary Rockstar Energy formulas with nearly 80 individuals, measuring caffeine metabolism and evaluating consumer’s physical and mental energy levels over a period of 12 hours. Combining these two measurements created a holistic picture of the benefits of Rockstar Energy. Results from this industry-leading validated that their formula optimally delivers the benefit that consumers desire that their formula optimally delivers the function and benefit that consumers desire – a sustained energy for both your mind and body for up to 5 hours for products with ≥ 160 mg of caffeine.