本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
联合利华: 我们团结一致
案例简介:
联合利华: 我们团结一致
案例简介:
Unilever: United We Stand
案例简介:
Unilever: United We Stand
案例简介:
联合利华: 我们团结一致
暂无简介
Unilever: United We Stand
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Unilever’s 'United We Stand,' claims to be a first-of-its-kind Pride campaign.Partnering with agency RanaVerse, Unilever saw the opportunity to turn over the status of being an “official WorldPride sponsor” to six grassroots organizations, which otherwise would not have had access to a corporate Pride sponsorship. As part of the campaign, Unilever and RanaVerse created films for each organization, each featuring a different ambassador. The films are directed by Tourmaline, a passionate advocate for the trans community.Dove is working with Aaron Philip to bring awareness to experiences of those who are underrepresented in media and advertising and show the world that beauty isn’t binary. Aaron and Dove have partnered with the Audre Lorde Project- a New York based organization which focuses on supporting organizing campaigns that work on healing justice, trans justice, community building and volunteering - to make the fashion and beauty industries more diverse, inclusive, and accessible. Schmidt’s Naturals is teaming up with Lachlan Watson and the Trans Justice Funding Project to elevate the critical role that self-care, community, and wellness play in the trans and non-binary community.Shea Moisture, a brand that believes that economic empowerment is essential for people to thrive, is partnering with Big Freedia to support the work of Destination Tomorrow.Axe, a brand that aims to tackle toxic behaviors associated with traditional masculinity, is working with Tommy Dorfman and the Anti-Violence Project - a leading New York based charity founded to offer on the ground support and counseling services to LGBTQIA+ peoples who experience hate crimes and/or violence - to create world where LGBTQIA+ people are safe, respected, and live free from violence.Vaseline, a brand that believes in the power of healing both physically and emotionally, is teaming up with Titus Burgess and New Alternatives - an organization dedicated to the care and well-being of young people in the LGBTQIA+ community - to underscore the need for a place that helps LGBTQIA+ youth feel accepted and empowered on their road to self-sufficiency. Suave, a brand that has valued the importance of family for over 80 years, is teaming up with Amiyah Scott and PFLAG to create awareness around the importance of family support and acceptance within the LGBTQIA+ community. CreditsCampaign and Creative Direction: RanaVerseDirected by: TourmalineStyling: Chris CampbellProduction: 19th & ParkCasting: Jill Demling and Jack MizrahiHair: Andrita ReneeMake Up: Dorothy PetersonStills: Tyrell Hampton
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息