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不要错过戏剧
案例简介：阿斯科特 (Ascot) 为2021活动发起了皇家阿斯科特 (Royal Ascot) 运动，以鼓励每个人无论身在何处都 “成为戏剧的一部分”。今年，由于皇家会议的场地容量有限，这并不意味着本周的魔力和比赛的刺激不能被所有人享受。这个新的广告系列是与创意机构isobel合作制作的，是Netflix类型的预告片中的一部戏，庆祝皇家阿斯科特 (Royal Ascot) 附带的所有戏剧。它显示了一系列的人来庆祝这一场合，并在许多不同的环境中享受赛车的兴奋。有些人在舒适的沙发上观看，有些人与朋友和家人一起举办花园派对，有些人甚至在车道上设置自己的汽车后备箱野餐。主要电影是通过自有和付费渠道在线发行的，并将得到一系列较短的社交电影的支持，这些电影鼓励人们 “订购” 一些皇家阿斯科特魔术以增加气氛。皇家阿斯科特野餐篮，里面装满美味佳肴，派对包，配有独特的皇家阿斯科特短裙和抽奖包，阿斯科特葡萄酒俱乐部的酒盒，以及一系列新的阿斯科特服装、配饰和家居用品，都将通过在线皇家阿斯科特商店获得。由英国Isobel为Royal Ascot制作的电影广告，类别包括: 赌博，娱乐，休闲，体育。
不要错过戏剧
案例简介：Ascot has launched its Royal Ascot campaign for the 2021 event to encourage everyone to ‘be part of the drama’ from wherever they are. This year, with a limited capacity at the venue for the Royal Meeting, it doesn’t mean the magic of the week and thrill of the races can’t be enjoyed by all. This new campaign – produced in partnership with creative agency isobel – is a play on a Netflix type trailer celebrating all the drama that comes with Royal Ascot. It shows a range of people setting up to celebrate the occasion and enjoying the excitement of the racing in a number of different settings. Some watching from the comfort of their sofa, some hosting a garden party with friends and family, and some even setting up their own car boot picnic on their driveway. The main film was launched online across owned and paid channels and will be supported by a series of shorter social films encouraging people to ‘order in’ some Royal Ascot magic to add to the atmosphere. Royal Ascot picnic hampers filled with tasty treats, party packs complete with unique Royal Ascot bunting and sweepstake kits, wine cases from the Ascot Wine Club, and a new range of Ascot apparel, accessories and homeware will all be available via the online Royal Ascot Shop. Film advertisement created by Isobel, United Kingdom for Royal Ascot, within the categories: Gambling, Recreation, Leisure, Sports.
Don't miss the drama
案例简介：阿斯科特 (Ascot) 为2021活动发起了皇家阿斯科特 (Royal Ascot) 运动，以鼓励每个人无论身在何处都 “成为戏剧的一部分”。今年，由于皇家会议的场地容量有限，这并不意味着本周的魔力和比赛的刺激不能被所有人享受。这个新的广告系列是与创意机构isobel合作制作的，是Netflix类型的预告片中的一部戏，庆祝皇家阿斯科特 (Royal Ascot) 附带的所有戏剧。它显示了一系列的人来庆祝这一场合，并在许多不同的环境中享受赛车的兴奋。有些人在舒适的沙发上观看，有些人与朋友和家人一起举办花园派对，有些人甚至在车道上设置自己的汽车后备箱野餐。主要电影是通过自有和付费渠道在线发行的，并将得到一系列较短的社交电影的支持，这些电影鼓励人们 “订购” 一些皇家阿斯科特魔术以增加气氛。皇家阿斯科特野餐篮，里面装满美味佳肴，派对包，配有独特的皇家阿斯科特短裙和抽奖包，阿斯科特葡萄酒俱乐部的酒盒，以及一系列新的阿斯科特服装、配饰和家居用品，都将通过在线皇家阿斯科特商店获得。由英国Isobel为Royal Ascot制作的电影广告，类别包括: 赌博，娱乐，休闲，体育。
Don't miss the drama
案例简介：Ascot has launched its Royal Ascot campaign for the 2021 event to encourage everyone to ‘be part of the drama’ from wherever they are. This year, with a limited capacity at the venue for the Royal Meeting, it doesn’t mean the magic of the week and thrill of the races can’t be enjoyed by all. This new campaign – produced in partnership with creative agency isobel – is a play on a Netflix type trailer celebrating all the drama that comes with Royal Ascot. It shows a range of people setting up to celebrate the occasion and enjoying the excitement of the racing in a number of different settings. Some watching from the comfort of their sofa, some hosting a garden party with friends and family, and some even setting up their own car boot picnic on their driveway. The main film was launched online across owned and paid channels and will be supported by a series of shorter social films encouraging people to ‘order in’ some Royal Ascot magic to add to the atmosphere. Royal Ascot picnic hampers filled with tasty treats, party packs complete with unique Royal Ascot bunting and sweepstake kits, wine cases from the Ascot Wine Club, and a new range of Ascot apparel, accessories and homeware will all be available via the online Royal Ascot Shop. Film advertisement created by Isobel, United Kingdom for Royal Ascot, within the categories: Gambling, Recreation, Leisure, Sports.
不要错过戏剧
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Don't miss the drama
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基本信息
- 广告品牌： Royal Ascot
- 发布日期： 2021-06
- 行业领域： 互联网服务 , 运动鞋服 , 文娱/内容 , 商务服务 , 金融/证券 , 穿着/装扮
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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