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对于真正的
案例简介：一个重要的因素是确保视频与安卓游戏鲁莽赛车的体验相匹配。这不仅给我们施加了找到正确位置的压力，而且也使得捕捉比赛的头部镜头变得至关重要。为了实现这一目标，我们将一个 D5 安装到一个螺旋上。额外的后期制作工作增加了图形界面主题，有助于传达我们在现实生活中重新创造游戏的目标。 这场鲁莽的比赛是在一系列佳能 d5 上拍摄的 -- 每个都位于赛道周围，并遵守严格的健康和安全规则。GoPro 摄像头安装在汽车内部，这样观众就可以看到方向盘在无人协助的情况下移动 -- 这对于证明这个项目不是骗局至关重要。 通过 Xperia studio 和 “鲁莽赛车” 等项目，我们创建了一个参与平台，展示了索尼将沟通和娱乐结合起来的信念和意愿。索尼移动全球营销传播总监凯茜 · 戴维斯说: “这一举措兑现了我们为消费者带来独特和有趣体验的承诺，并为 Xperia 品牌创造了另一个维度。看到创意圈中的个人如何解释手机的功能并制作令人惊叹和发人深省的内容，真是令人兴奋。"
对于真正的
案例简介：A vital element was to ensure that the video matched the experience of the Android game Reckless Racing. Not only did this put pressure on us to find the correct location, but it also made it essential to capture over-head shots of the race. To achieve this, we mounted a D5 onto a helicam. Additional post-production work added graphical interface motifs, helping to convey our aim of recreating the game in real life. The Reckless Racing was shot on a series of Canon D5’s – each positioned around a racing track and adhering to strict health and safety rules. GoPro cameras were mounted inside the cars, so viewers could see the steering wheel move unassisted - crucial to proving the project was no hoax. With Xperia studio and projects like “Reckless racing” we have created an engagement platform that illustrates the belief and will from Sony to combine communication and entertainment. Cathy Davies, Director of Global Marketing Communications at Sony Mobile, said: “This initiative delivers on our commitment to bringing unique and entertaining experiences to our consumers and creates another dimension to the Xperia brand. It has been exciting to see how individuals within the creative circles have interpreted the features of the phone and produced stunning and thought provoking content.”
For Real
案例简介：一个重要的因素是确保视频与安卓游戏鲁莽赛车的体验相匹配。这不仅给我们施加了找到正确位置的压力，而且也使得捕捉比赛的头部镜头变得至关重要。为了实现这一目标，我们将一个 D5 安装到一个螺旋上。额外的后期制作工作增加了图形界面主题，有助于传达我们在现实生活中重新创造游戏的目标。 这场鲁莽的比赛是在一系列佳能 d5 上拍摄的 -- 每个都位于赛道周围，并遵守严格的健康和安全规则。GoPro 摄像头安装在汽车内部，这样观众就可以看到方向盘在无人协助的情况下移动 -- 这对于证明这个项目不是骗局至关重要。 通过 Xperia studio 和 “鲁莽赛车” 等项目，我们创建了一个参与平台，展示了索尼将沟通和娱乐结合起来的信念和意愿。索尼移动全球营销传播总监凯茜 · 戴维斯说: “这一举措兑现了我们为消费者带来独特和有趣体验的承诺，并为 Xperia 品牌创造了另一个维度。看到创意圈中的个人如何解释手机的功能并制作令人惊叹和发人深省的内容，真是令人兴奋。"
For Real
案例简介：A vital element was to ensure that the video matched the experience of the Android game Reckless Racing. Not only did this put pressure on us to find the correct location, but it also made it essential to capture over-head shots of the race. To achieve this, we mounted a D5 onto a helicam. Additional post-production work added graphical interface motifs, helping to convey our aim of recreating the game in real life. The Reckless Racing was shot on a series of Canon D5’s – each positioned around a racing track and adhering to strict health and safety rules. GoPro cameras were mounted inside the cars, so viewers could see the steering wheel move unassisted - crucial to proving the project was no hoax. With Xperia studio and projects like “Reckless racing” we have created an engagement platform that illustrates the belief and will from Sony to combine communication and entertainment. Cathy Davies, Director of Global Marketing Communications at Sony Mobile, said: “This initiative delivers on our commitment to bringing unique and entertaining experiences to our consumers and creates another dimension to the Xperia brand. It has been exciting to see how individuals within the creative circles have interpreted the features of the phone and produced stunning and thought provoking content.”
对于真正的
暂无简介
For Real
暂无简介
基本信息
- 广告战役： #Reckless Racing#
- 广告品牌： Xperia
- 发布日期： 2012-11-01
- 行业领域： 电器/办公 , 智能数码 , 手机
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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