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信仰的飞跃
案例简介：EntrySummary 这部电影没有使用模特或演员，而是使用了两个以最初的里昂 25 故事而闻名的真正滑板手: 亚伦 · j· 大白鲨 “Homoki” 和阿里 · 博拉拉。画外音来自滑板传奇人物托尼·霍克。总部位于柏林的技术偶像保罗 · 卡尔克布伦纳制作了独家背景曲目，名为施勒 · 里巴斯。 有效性 一种更自然或更有动力的照明方法意味着相应地侦察或计划拍摄非常重要。偏远的位置也意味着，我们不可能拥有大城市商业拍摄的正常基础设施。我们选择了带有变形镜头的手持感觉来捕捉这两个镜头的性能。 BriefWithProjectedOutcomes 非 简要解释 在 90 秒内，这部电影重现了 “里昂 25” 的史诗故事，这是法国里昂的一个楼梯，高 25 步，职业滑板手阿里 · 博拉在 2002年试图跳跃。失败了。他的尝试激发了 13 岁的滑板运动员 Aaron “Jaws” Homoki。十多年后，在 2014年6月，在他最初的尝试中，Jaws 折断了他的董事会，撕毁了他的 MCL。然后，在 2015年10月，经过漫长而痛苦的恢复，他做了许多人认为不可能的事情: 13 年后，他终于登上了它。这部电影的结尾是一个类似的信仰飞跃在科学中会是什么样子的问题。这是跃进拜耳打算回答的问题。 观众 “拜耳的飞跃” 是一项富有远见的倡议，试图克服人类面临的十个巨大挑战，例如治疗儿童失明、治疗危及生命的出血性疾病、治疗儿童心脏病、重建心脏肌肉。该运动支持实现突破的倡议，这些突破可以从根本上改变世界，使世界变得更好。
信仰的飞跃
案例简介：EntrySummary Instead of using models or actors, the film uses the two actual skateboarders famous for the original Lyon25 story: Aaron „Jaws“ Homoki and Ali Boulala. The voice-over is from skateboarding legend Tony Hawk. Berlin-based techno-icon Paul Kalkbrenner produced the exclusive background track called Schlœribus. Effectiveness A more natural or motivated approach to lighting meant it was extremely important to scout or plan the shoot accordingly. And the remote location also meant, that we couldn’t have the normal infrastructure of a commercial shoot you would expect in a big city. We chose a handheld feel with anamorphic lenses to capture the performance of these two. BriefWithProjectedOutcomes non BriefExplanation In 90 seconds, the film revives the epic story of the “Lyon 25”, a staircase in Lyon, France, 25 steps high, that pro Skateboarder Ali Boulala tried to leap in 2002. And failed. His attempt inspired 13-year-old skateboarder Aaron “Jaws” Homoki. Over a decade later, in June 2014, during his initial attempt, Jaws snapped his board and tore his MCL. Then, in October 2015, after a long and painful recovery, he did what many thought was impossible: he finally landed it, 13 years later. The film ends with the question what a similar Leap of faith would look like in science. This is the question that Leaps by Bayer intends to answer. Audience „Leaps by Bayer“ is a visionary initiative trying to conquer ten huge challenges facing humanity, e.g. cure blindness in children, cure life-threatening bleeding disorders, cure heart disease in children, rebuild heart muscle. The campaign supports the initiative to achieve breakthroughs that could fundamentally change the world for the better.
The Leap of Faith
案例简介：EntrySummary 这部电影没有使用模特或演员，而是使用了两个以最初的里昂 25 故事而闻名的真正滑板手: 亚伦 · j· 大白鲨 “Homoki” 和阿里 · 博拉拉。画外音来自滑板传奇人物托尼·霍克。总部位于柏林的技术偶像保罗 · 卡尔克布伦纳制作了独家背景曲目，名为施勒 · 里巴斯。 有效性 一种更自然或更有动力的照明方法意味着相应地侦察或计划拍摄非常重要。偏远的位置也意味着，我们不可能拥有大城市商业拍摄的正常基础设施。我们选择了带有变形镜头的手持感觉来捕捉这两个镜头的性能。 BriefWithProjectedOutcomes 非 简要解释 在 90 秒内，这部电影重现了 “里昂 25” 的史诗故事，这是法国里昂的一个楼梯，高 25 步，职业滑板手阿里 · 博拉在 2002年试图跳跃。失败了。他的尝试激发了 13 岁的滑板运动员 Aaron “Jaws” Homoki。十多年后，在 2014年6月，在他最初的尝试中，Jaws 折断了他的董事会，撕毁了他的 MCL。然后，在 2015年10月，经过漫长而痛苦的恢复，他做了许多人认为不可能的事情: 13 年后，他终于登上了它。这部电影的结尾是一个类似的信仰飞跃在科学中会是什么样子的问题。这是跃进拜耳打算回答的问题。 观众 “拜耳的飞跃” 是一项富有远见的倡议，试图克服人类面临的十个巨大挑战，例如治疗儿童失明、治疗危及生命的出血性疾病、治疗儿童心脏病、重建心脏肌肉。该运动支持实现突破的倡议，这些突破可以从根本上改变世界，使世界变得更好。
The Leap of Faith
案例简介：EntrySummary Instead of using models or actors, the film uses the two actual skateboarders famous for the original Lyon25 story: Aaron „Jaws“ Homoki and Ali Boulala. The voice-over is from skateboarding legend Tony Hawk. Berlin-based techno-icon Paul Kalkbrenner produced the exclusive background track called Schlœribus. Effectiveness A more natural or motivated approach to lighting meant it was extremely important to scout or plan the shoot accordingly. And the remote location also meant, that we couldn’t have the normal infrastructure of a commercial shoot you would expect in a big city. We chose a handheld feel with anamorphic lenses to capture the performance of these two. BriefWithProjectedOutcomes non BriefExplanation In 90 seconds, the film revives the epic story of the “Lyon 25”, a staircase in Lyon, France, 25 steps high, that pro Skateboarder Ali Boulala tried to leap in 2002. And failed. His attempt inspired 13-year-old skateboarder Aaron “Jaws” Homoki. Over a decade later, in June 2014, during his initial attempt, Jaws snapped his board and tore his MCL. Then, in October 2015, after a long and painful recovery, he did what many thought was impossible: he finally landed it, 13 years later. The film ends with the question what a similar Leap of faith would look like in science. This is the question that Leaps by Bayer intends to answer. Audience „Leaps by Bayer“ is a visionary initiative trying to conquer ten huge challenges facing humanity, e.g. cure blindness in children, cure life-threatening bleeding disorders, cure heart disease in children, rebuild heart muscle. The campaign supports the initiative to achieve breakthroughs that could fundamentally change the world for the better.
信仰的飞跃
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The Leap of Faith
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