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案例简介：摘要 tomtom GO 是在一个由复杂、昂贵的内置汽车导航系统主导的市场上推出的。TomTom GO 成功地将自己定位为不仅仅是另一种技术产品，而是一种简单、智能和可访问的消费者解决方案，占据了 57% 的市场份额。市场从高档汽车的内置导航系统转向面向移动中的每个人的消费者解决方案。TomTom GO 已经成为日常生活的解决方案，受到许多消费者的欢迎。欧洲对汽车导航的渗透在两年内翻了一番。TomTom GO 已经成为欧洲市场的领导者。
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案例简介：SUMMARYTomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader.
Time
案例简介：摘要 tomtom GO 是在一个由复杂、昂贵的内置汽车导航系统主导的市场上推出的。TomTom GO 成功地将自己定位为不仅仅是另一种技术产品，而是一种简单、智能和可访问的消费者解决方案，占据了 57% 的市场份额。市场从高档汽车的内置导航系统转向面向移动中的每个人的消费者解决方案。TomTom GO 已经成为日常生活的解决方案，受到许多消费者的欢迎。欧洲对汽车导航的渗透在两年内翻了一番。TomTom GO 已经成为欧洲市场的领导者。
Time
案例简介：SUMMARYTomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader.
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基本信息
- 广告战役： #TomTom GO# , # the Democratization of Car Navigation#
- 广告品牌： TomTom Go
- 发布日期： 2006-07-01
- 行业领域： 汽配/车品 , 汽车配件 , 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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