本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
小孔
案例简介：结果 结果非常出色。Hemorio 献血周活动的参与者人数是之前记录的四倍。实际捐赠者的数量是原来的三倍。仅在两天内，我们就收集到了足够的血液，挽救了 2.732 人的生命。所有这些都有一个小洞。 创意执行 我们的机构仔细研究了以小洞的形式进行的微妙但明确的干预，以取得不仅会在报纸上突出的结果, 但也不会影响可读性或损坏杂志。除了广告，我们还为整个 Hemorio 活动制作了视觉效果和 BTL 广告。 为了宣传献血周，并在品牌活动中提高 Hemorio 血库的捐赠数量，我们的机构使用了不同的媒体方法。将在里约热内卢各地发行的《地铁报》的部分版本是一个小洞，贯穿了整份报纸，但仍然保持完全可读。该版本附带了 Hemorio 的广告，该广告指出，一个小洞可能对读者的生活没有任何影响，但对于需要献血的人来说，它可能是一切。
小孔
案例简介：Results The results were outstanding. The number of participants in Hemorio's Blood Donors' Week event was four times bigger than the previous record. And the number of actual donors was three times bigger. In only two days, we gathered enough blood to save up to 2.732 lives. All of that with a tiny hole. Creative Execution The subtle but clear intervention in the form of a little hole was studied carfully by our agency, to achieve a result that not only would stand out in the newspaper, but also would't affect readability or damage the journal. Along with the ad, we also created the visuals and BTL advertising for the whole Hemorio event. To promote Blood Donors' Week and raise the number of donations for Hemorio's Blood Bank at a branded event, our agency used a different media approach. Part of the edition of Metro newspaper, to be distributed all over Rio de Janeiro, was a tiny hole pierced through the entire newspaper, but still keeping it fully readable. That edition came with an ad for Hemorio, that stated that a small hole may have no difference in the reader's life, but could be everything for someone who needs a blood donation.
Tiny Hole
案例简介：结果 结果非常出色。Hemorio 献血周活动的参与者人数是之前记录的四倍。实际捐赠者的数量是原来的三倍。仅在两天内，我们就收集到了足够的血液，挽救了 2.732 人的生命。所有这些都有一个小洞。 创意执行 我们的机构仔细研究了以小洞的形式进行的微妙但明确的干预，以取得不仅会在报纸上突出的结果, 但也不会影响可读性或损坏杂志。除了广告，我们还为整个 Hemorio 活动制作了视觉效果和 BTL 广告。 为了宣传献血周，并在品牌活动中提高 Hemorio 血库的捐赠数量，我们的机构使用了不同的媒体方法。将在里约热内卢各地发行的《地铁报》的部分版本是一个小洞，贯穿了整份报纸，但仍然保持完全可读。该版本附带了 Hemorio 的广告，该广告指出，一个小洞可能对读者的生活没有任何影响，但对于需要献血的人来说，它可能是一切。
Tiny Hole
案例简介：Results The results were outstanding. The number of participants in Hemorio's Blood Donors' Week event was four times bigger than the previous record. And the number of actual donors was three times bigger. In only two days, we gathered enough blood to save up to 2.732 lives. All of that with a tiny hole. Creative Execution The subtle but clear intervention in the form of a little hole was studied carfully by our agency, to achieve a result that not only would stand out in the newspaper, but also would't affect readability or damage the journal. Along with the ad, we also created the visuals and BTL advertising for the whole Hemorio event. To promote Blood Donors' Week and raise the number of donations for Hemorio's Blood Bank at a branded event, our agency used a different media approach. Part of the edition of Metro newspaper, to be distributed all over Rio de Janeiro, was a tiny hole pierced through the entire newspaper, but still keeping it fully readable. That edition came with an ad for Hemorio, that stated that a small hole may have no difference in the reader's life, but could be everything for someone who needs a blood donation.
小孔
暂无简介
Tiny Hole
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
