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案例简介：言语可以拯救 -- 互动运动警告网络欺凌危险 防止孩子用语言夺走自己的生命 Www.wordscansave.me 全球 25% 的青少年报告说，他们经历了反复的网络欺凌。 可悲的是，随着更多的技术和社交媒体的出现，这种现代现象每天都在被激怒，这些技术和社交媒体可能会导致一个孩子自杀。 为了解决这个令人痛心的问题，创意机构，饥饿的男孩，已经产生了可以拯救的话语。 Words Can Save 是一个互动门户，突出了与网络欺凌相关的迹象和问题。它的开发是为了提高对这个问题的认识，并展示对任何经历这种无形威胁的儿童或青少年来说，语言有多重要。 通过访问网站，用户被邀请通过智能手机或语音识别与凯特和迈克这两个角色见面和交流。 参与者与孩子们互动以建立他们的背景故事。 两个孩子都是同龄人网络欺凌的受害者。他们的生命岌岌可危，他们有伤害自己的想法。 用户的目标是通过使用正确的词语来说服他们不要放弃生活，然后他们努力的结果可以通过社交网络分享来教育他人。 饥饿男孩创意总监弗拉德 · 西特尼科夫说: “意识到这个问题的人越多，他们就会越专注。网络欺凌影响所有种族和民族。受害者更有可能自卑，并认为自杀是一种逃避手段。这是一个全球性问题，需要采取强硬和不妥协的立场。“可以拯救项目” 这句话让我们能够直面这一挑战，并以适当的方式应对。" 项目创建者瓦莱里 · 沃尔切斯基 (Valery Volchetsky) 补充道: “网络欺凌既便宜又容易做到。大多数孩子隐瞒了他们被欺负的事实，大多数情况下，父母对正在发生的事情毫无戒心。我们知道，在正确的时间说正确的话可以防止孩子伤害自己，最终挽救生命。" “可以保存” 网站只能由 18 岁以上的人访问，并因其图形内容而发出警告。 VGNC 制作的视频解释了网站是如何工作的。 不要低估你的话的力量 -- 你对他们说得越多，我们一起拯救的孩子就越多。
单词可以保存
案例简介：Words Can Save – Interactive campaign warns of cyber bullying dangers Prevent a child from taking its own life with words www.wordscansave.me 25% of teenagers globally report that they have experienced repeated cyber bullying. Tragically, this modern day phenomenon is exasperated daily with the advent of further technologies and social media that can lead to a child taking its own life. To combat this harrowing problem, creative agency, Hungry Boys, have produced Words Can Save. Words Can Save is an interactive portal which highlights the signs and problems associated with cyber bullying. It has been developed to raise awareness of the issue and demonstrate how important words can be for any child or teenager experiencing this invisible menace. By accessing the website, users are invited to meet and communicate with two characters, Kate and Mike, via their smart phone or by means of voice recognition. Participants interact with the children to establish their background story. Both children are victims of cyber bullying by their peers. Their lives are at stake and they have thoughts about harming themselves. The user’s goal is to persuade them not to give up on life by using the right words and the results of their efforts can then be shared via social networks to educate others. Vlad Sitnikov, creative director, Hungry Boys, says: “The more people who are aware of the problem, the more attentive they will be. Cyber bullying affects all races and nationalities. Victims are more likely to suffer from low self-esteem and consider taking their lives as a means of escape. This is a global issue and it requires a tough and uncompromising stance. The Words Can Save project allows us to confront this challenge head on and deal with it in a pertinent way.” Valery Volchetsky, project creator, Hungry Boys adds: "Cyber bullying is cheap and easy to do. The majority of children hide the fact they are being bullied and for the most part, parents are unsuspecting of what is going on. We know that the right words at the right time can prevent a child from harming itself and ultimately save a life." The Words Can Save website can only be accessed by over 18s and comes with a warning due to its graphic content. A VGNC produced video explains how the website works. Do not underestimate the power of your words – the more you say to them in time, the more children we will save together.
Words Can Save
案例简介：言语可以拯救 -- 互动运动警告网络欺凌危险 防止孩子用语言夺走自己的生命 Www.wordscansave.me 全球 25% 的青少年报告说，他们经历了反复的网络欺凌。 可悲的是，随着更多的技术和社交媒体的出现，这种现代现象每天都在被激怒，这些技术和社交媒体可能会导致一个孩子自杀。 为了解决这个令人痛心的问题，创意机构，饥饿的男孩，已经产生了可以拯救的话语。 Words Can Save 是一个互动门户，突出了与网络欺凌相关的迹象和问题。它的开发是为了提高对这个问题的认识，并展示对任何经历这种无形威胁的儿童或青少年来说，语言有多重要。 通过访问网站，用户被邀请通过智能手机或语音识别与凯特和迈克这两个角色见面和交流。 参与者与孩子们互动以建立他们的背景故事。 两个孩子都是同龄人网络欺凌的受害者。他们的生命岌岌可危，他们有伤害自己的想法。 用户的目标是通过使用正确的词语来说服他们不要放弃生活，然后他们努力的结果可以通过社交网络分享来教育他人。 饥饿男孩创意总监弗拉德 · 西特尼科夫说: “意识到这个问题的人越多，他们就会越专注。网络欺凌影响所有种族和民族。受害者更有可能自卑，并认为自杀是一种逃避手段。这是一个全球性问题，需要采取强硬和不妥协的立场。“可以拯救项目” 这句话让我们能够直面这一挑战，并以适当的方式应对。" 项目创建者瓦莱里 · 沃尔切斯基 (Valery Volchetsky) 补充道: “网络欺凌既便宜又容易做到。大多数孩子隐瞒了他们被欺负的事实，大多数情况下，父母对正在发生的事情毫无戒心。我们知道，在正确的时间说正确的话可以防止孩子伤害自己，最终挽救生命。" “可以保存” 网站只能由 18 岁以上的人访问，并因其图形内容而发出警告。 VGNC 制作的视频解释了网站是如何工作的。 不要低估你的话的力量 -- 你对他们说得越多，我们一起拯救的孩子就越多。
Words Can Save
案例简介：Words Can Save – Interactive campaign warns of cyber bullying dangers Prevent a child from taking its own life with words www.wordscansave.me 25% of teenagers globally report that they have experienced repeated cyber bullying. Tragically, this modern day phenomenon is exasperated daily with the advent of further technologies and social media that can lead to a child taking its own life. To combat this harrowing problem, creative agency, Hungry Boys, have produced Words Can Save. Words Can Save is an interactive portal which highlights the signs and problems associated with cyber bullying. It has been developed to raise awareness of the issue and demonstrate how important words can be for any child or teenager experiencing this invisible menace. By accessing the website, users are invited to meet and communicate with two characters, Kate and Mike, via their smart phone or by means of voice recognition. Participants interact with the children to establish their background story. Both children are victims of cyber bullying by their peers. Their lives are at stake and they have thoughts about harming themselves. The user’s goal is to persuade them not to give up on life by using the right words and the results of their efforts can then be shared via social networks to educate others. Vlad Sitnikov, creative director, Hungry Boys, says: “The more people who are aware of the problem, the more attentive they will be. Cyber bullying affects all races and nationalities. Victims are more likely to suffer from low self-esteem and consider taking their lives as a means of escape. This is a global issue and it requires a tough and uncompromising stance. The Words Can Save project allows us to confront this challenge head on and deal with it in a pertinent way.” Valery Volchetsky, project creator, Hungry Boys adds: "Cyber bullying is cheap and easy to do. The majority of children hide the fact they are being bullied and for the most part, parents are unsuspecting of what is going on. We know that the right words at the right time can prevent a child from harming itself and ultimately save a life." The Words Can Save website can only be accessed by over 18s and comes with a warning due to its graphic content. A VGNC produced video explains how the website works. Do not underestimate the power of your words – the more you say to them in time, the more children we will save together.
单词可以保存
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Words Can Save
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基本信息
- 广告品牌： Words Can Save
- 发布日期： 2015-03-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 俄语
- 媒介平台： 网络
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Interactive campaign warns of cyber bulling dangers
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