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母乳喂养
案例简介：博德加的梅哈尔将母乳喂养留给专业人士 对于 LUVS 纽约，纽约: 纽约/旧金山的内容创作/制作公司博德加总监戴夫 · 梅哈尔展示了经验丰富的妈妈们是如何用滑稽有启发性的新产品喂养孩子的: 纽约萨奇和萨奇的 Luvs 30 “母乳喂养”。这个地方的特色是，一位母亲在公共场合秘密母乳喂养，作为 “新妈妈”，然后非常公开和自信地作为二胎母亲喂养。 单击此处查看景点。 这场运动强调了为人父母的一些基本事实，突出了第一个孩子母亲令人痛苦的最初失误。梅哈尔指出，“在这些养育环境中的每个人都有这样的时刻，他们会想，'我到底在做什么？ 我们想把这些演员推到那个时刻，为所有父母创造一个相关的体验。让他们经历我经历的同样的挣扎是令人愉快的!" “母乳喂养” 在我们的女主人公在繁忙的餐馆里母乳喂养时尴尬地遮住了自己。一个超级和伴随的画外音出现: “第一个孩子。 “接下来，几年后，我们看到一名年轻的男服务员带着惊讶走向女人的餐桌: 这位曾经尴尬的妈妈现在公开 -- 如果不是骄傲的话 -- 母乳喂养她的第二个孩子。他忍不住盯着。这位母亲现在是一名专业人士，他停下来，“在这里”，指着她正在喂养的婴儿直到她的眼睛。她年长的蹒跚学步的孩子对着服务员皱眉头。随着画外音的继续，超级 “第二个孩子” 出现了，“通过他们的第二个孩子，每个妈妈都是专家，更有可能选择 Luvs。经过成千上万次换尿布，他们知道什么是有效的。Luvs 比 Huggies 以一小部分成本更好地锁定湿度，”我们看到了这一点。标签 “Live，learn and get Luvs” 与 Luvs 标志一起关闭了现场。 该活动还包括: 30s 、 “换站” 、 “温度” 和 “公园”。"
母乳喂养
案例简介：BODEGA’S MERHAR LEAVES BREAST FEEDING TO THE PROS FOR LUVS New York, NY: New York/San Francisco-based content creation/production company Bodega director Dave Merhar demonstrates how seasoned moms get kids fed in the comically instructive new :30 “Breast Feeding” for Luvs out of Saatchi & Saatchi, NY. The spot features a mom furtively breast feeding in public as a ‘new mom,’ then very publically and confidently feeding as a second-kid mother. Click HERE to see the spots. Highlighting some of the basic truths of parenting, the campaign features the painfully relatable initial missteps of a first-child mom. Notes Merhar, “Every person in those parenting situations has a moment where they think, ‘What the hell am I doing?’ We wanted to push these actors to that moment and create a relatable experience for all parents. It was enjoyable to put them through the same struggles that I went through!” “Breast Feeding” opens on our heroine covering herself in embarrassment as she breast feeds in a busy restaurant. A super and accompanying voiceover appear: “First Kid.” Next, we see a young male waiter approach the woman’s table, years later, with surprise: the once embarrassed mom is now openly—if not proudly—breast feeding her second baby. He can’t help but stare. The mom, now a pro, stops him, “Up here,” pointing away from her feeding baby up to her eyes. Her older toddler scowls at the waiter. The super “Second kid” appears as the voiceover continues, “By their second kid, every mom is an expert and more likely to choose Luvs. After thousands of diaper changes, they know what works. Luvs lock away wetness better than Huggies at a fraction of the cost,” which we see demonstrated. The tag, “Live, learn and get Luvs,” closes out the spot along with the Luvs logo. The campaign also includes the :30s, “Changing Station,” “Temperature” and “Park.”
Breast Feeding
案例简介：博德加的梅哈尔将母乳喂养留给专业人士 对于 LUVS 纽约，纽约: 纽约/旧金山的内容创作/制作公司博德加总监戴夫 · 梅哈尔展示了经验丰富的妈妈们是如何用滑稽有启发性的新产品喂养孩子的: 纽约萨奇和萨奇的 Luvs 30 “母乳喂养”。这个地方的特色是，一位母亲在公共场合秘密母乳喂养，作为 “新妈妈”，然后非常公开和自信地作为二胎母亲喂养。 单击此处查看景点。 这场运动强调了为人父母的一些基本事实，突出了第一个孩子母亲令人痛苦的最初失误。梅哈尔指出，“在这些养育环境中的每个人都有这样的时刻，他们会想，'我到底在做什么？ 我们想把这些演员推到那个时刻，为所有父母创造一个相关的体验。让他们经历我经历的同样的挣扎是令人愉快的!" “母乳喂养” 在我们的女主人公在繁忙的餐馆里母乳喂养时尴尬地遮住了自己。一个超级和伴随的画外音出现: “第一个孩子。 “接下来，几年后，我们看到一名年轻的男服务员带着惊讶走向女人的餐桌: 这位曾经尴尬的妈妈现在公开 -- 如果不是骄傲的话 -- 母乳喂养她的第二个孩子。他忍不住盯着。这位母亲现在是一名专业人士，他停下来，“在这里”，指着她正在喂养的婴儿直到她的眼睛。她年长的蹒跚学步的孩子对着服务员皱眉头。随着画外音的继续，超级 “第二个孩子” 出现了，“通过他们的第二个孩子，每个妈妈都是专家，更有可能选择 Luvs。经过成千上万次换尿布，他们知道什么是有效的。Luvs 比 Huggies 以一小部分成本更好地锁定湿度，”我们看到了这一点。标签 “Live，learn and get Luvs” 与 Luvs 标志一起关闭了现场。 该活动还包括: 30s 、 “换站” 、 “温度” 和 “公园”。"
Breast Feeding
案例简介：BODEGA’S MERHAR LEAVES BREAST FEEDING TO THE PROS FOR LUVS New York, NY: New York/San Francisco-based content creation/production company Bodega director Dave Merhar demonstrates how seasoned moms get kids fed in the comically instructive new :30 “Breast Feeding” for Luvs out of Saatchi & Saatchi, NY. The spot features a mom furtively breast feeding in public as a ‘new mom,’ then very publically and confidently feeding as a second-kid mother. Click HERE to see the spots. Highlighting some of the basic truths of parenting, the campaign features the painfully relatable initial missteps of a first-child mom. Notes Merhar, “Every person in those parenting situations has a moment where they think, ‘What the hell am I doing?’ We wanted to push these actors to that moment and create a relatable experience for all parents. It was enjoyable to put them through the same struggles that I went through!” “Breast Feeding” opens on our heroine covering herself in embarrassment as she breast feeds in a busy restaurant. A super and accompanying voiceover appear: “First Kid.” Next, we see a young male waiter approach the woman’s table, years later, with surprise: the once embarrassed mom is now openly—if not proudly—breast feeding her second baby. He can’t help but stare. The mom, now a pro, stops him, “Up here,” pointing away from her feeding baby up to her eyes. Her older toddler scowls at the waiter. The super “Second kid” appears as the voiceover continues, “By their second kid, every mom is an expert and more likely to choose Luvs. After thousands of diaper changes, they know what works. Luvs lock away wetness better than Huggies at a fraction of the cost,” which we see demonstrated. The tag, “Live, learn and get Luvs,” closes out the spot along with the Luvs logo. The campaign also includes the :30s, “Changing Station,” “Temperature” and “Park.”
母乳喂养
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Breast Feeding
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