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大众创造了相同差异的真实生活
案例简介：现场由约翰·希尔科斯特 (John Hillcoat) 执导，讲述了来自不同背景的四个美国家庭经历早晨例行活动的故事。
大众创造了相同差异的真实生活
案例简介：Directed by John Hillcoat, the spot tells the story of four American families, from all different backgrounds, going through their morning routine.
VW creates an authentic slice of life in Same Difference
案例简介：现场由约翰·希尔科斯特 (John Hillcoat) 执导，讲述了来自不同背景的四个美国家庭经历早晨例行活动的故事。
VW creates an authentic slice of life in Same Difference
案例简介：Directed by John Hillcoat, the spot tells the story of four American families, from all different backgrounds, going through their morning routine.
大众创造了相同差异的真实生活
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VW creates an authentic slice of life in Same Difference
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Was it Shakespeare who said, "No matter who you are, and what you do to live, thrive and survive, there are still some things that make us all the same. You, me, them. Everybody. Everybody."? Well, no... it was Elwood Blues, but the sentiment is as true as any that has come from The Bard's pen and, as this lovely slice-of-life commercial for VW goes to show, the 'morning routine' is a perfect example. Shot with real families, and showcasing the diversity apparent throughout the United States, Johannes Leonardo's spot Same Difference brings with it a truly heartwarming sense of authenticity. Directed by Serial Pictures' John Hillcoat, the commercial excels in it's lovely little touches and, accompanied by some neat editing and sound design and perfectly backed with Johnny Cash's These Are My People, will be instantly recognisable to anyone with a tribe of their own.
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