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重要的是里面有什么
案例简介:Ben & Jerry's 是美国的文化偶像,也是冰淇淋类的文化领袖。我们为 Ben & Jerry's 所做的工作以一种有趣、友好的方式推进了其生态农业食品意识形态。它在他们独特的、充满大块的超级优质冰淇淋和引领公司商业决策的进步价值观之间寻求平衡。 为了展示 Ben & Jerry's 如何在他们业务的各个方面表达他们的价值观,这场运动通过异想天开的影像讲述了他们合作伙伴的故事。
重要的是里面有什么
案例简介:Ben & Jerry’s is an American cultural icon and the cultural leader of the ice cream category. Our work for Ben & Jerry’s advances its eco-agrarian food ideology in a fun, friendly way. It seeks out a balance between their distinctive, chunk-filled super-premium ice cream and the progressive values that lead the company’s business decisions. To show how Ben & Jerry's expresses their values within all aspects of their business, this campaign tells the stories of their partners through whimsical dioramas.
It's What's Inside That Counts
案例简介:Ben & Jerry's 是美国的文化偶像,也是冰淇淋类的文化领袖。我们为 Ben & Jerry's 所做的工作以一种有趣、友好的方式推进了其生态农业食品意识形态。它在他们独特的、充满大块的超级优质冰淇淋和引领公司商业决策的进步价值观之间寻求平衡。 为了展示 Ben & Jerry's 如何在他们业务的各个方面表达他们的价值观,这场运动通过异想天开的影像讲述了他们合作伙伴的故事。
It's What's Inside That Counts
案例简介:Ben & Jerry’s is an American cultural icon and the cultural leader of the ice cream category. Our work for Ben & Jerry’s advances its eco-agrarian food ideology in a fun, friendly way. It seeks out a balance between their distinctive, chunk-filled super-premium ice cream and the progressive values that lead the company’s business decisions. To show how Ben & Jerry's expresses their values within all aspects of their business, this campaign tells the stories of their partners through whimsical dioramas.
重要的是里面有什么
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It's What's Inside That Counts
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基本信息
- 广告战役: #It's What's Inside that Counts#
- 广告品牌: Ben & Jerry's Homemade
- 发布日期: 2011-07-01
- 行业领域: 冰淇淋 , 休闲食品 , 饮食/特产
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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